Mid-sized firm Veerhealth Care, which manufactures Ayurvedic medicines, cosmetic products, unique vegetarian oral care products, and personal care items, is on an expansion drive, particularly in international markets. Veerhealth Care manufactures Ayurvedic and cosmetic personal care products under the brand Ayuveer. The company recently secured an export order valued at more than $197,793 from a top US institutional supplier, which is expected to be executed within the next 3 months, as stipulated by the terms of the purchase agreement. Furthermore, the company regularly anticipates monthly repeat orders from the same US supplier. The company has also received a new order from Apollo Healthco Limited. Yogesh Shah, Chairman, says: "We aim to become contract manufacturers with end-to-end solutions for all private label requirements, which include product development, sampling, packaging selection, manufacturing, and final dispatch. Our biggest strength is our in-house research and development centre for developing formulations and concepts using raw materials of impeccable quality, and products can be suitably customised as per requirement." Veerhealth Care's Managing Director, Bhavin Shah, elaborates: "We are now embarking on an expansion plan. We are in the process of acquiring an additional 27,451 sq ft of land adjacent to our current manufacturing facility in Vapi, Gujarat, to set up new manufacturing lines, which will comply with CGMP (Current Good Manufacturing Practice) norms as required by the USFDA to meet the increasing demand from the US market." Mumbai-headquartered Veerhealth Care recently embarked on a Rs33 crore expansion project to enhance healthcare solutions, covering land acquisition, building construction, procurement of machinery, and infrastructure development. "The acquisition of the land parcel will enable the establishment of new manufacturing lines compliant with CGMP norms as required by the US FDA, addressing the increasing demand from the US, East & North African markets," adds Bhavin. The company will raise Rs8 crore through bank borrowings to fund this. Additionally, the company's board has approved the issuance of 99,99,238 new equity shares at Rs25 each (including a Rs15 premium) in a rights issue. Existing shareholders, including promoters, will be offered one new share for every two shares. Strong team Incorporated in July 1992 as Niyati Leasing Limited, the company diversified into manufacturing Ayurvedic and cosmetic formulations by setting up a unit in Vapi, Gujarat. It has an established state-of-the-art manufacturing unit that spans 60,000 sq ft, complying with FDA/GMP & ISO9001: 2015 norms. Dr Vinod C Mehta and Dr Rajiv Bhirud, two Ayurvedic experts, played a crucial role in transforming the company from finance and leasing to manufacturing Ayurvedic medicines, oral care products, and personal care products. Vinod C Mehta, a gold medallist from K G Mittal Ayurvedic College with over 30 years of Ayurvedic practice, joined the company as an expert in Ayurvedic medicine and unique vegetarian oral care products. Mehta plays a crucial role in original formulation and production techniques. Meanwhile, Dr Rajiv Bhirud (PhD) is a specialist in Product R&D with vast experience in companies like Hindustan Lever Ltd, Balsara Hygiene Ltd, CavinKare, Unilever, and others. Bhirud was instrumental in developing the entire Ayuveer personal care range of products. He also plays a pivotal role in enhancing the factory infrastructure for better efficiency. Under his guidance and expertise, the company has developed new cosmetic products and catered to clients' requirements for domestic and export purposes.
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Bhavin Shah: embarking on an expansion plan; Photo: Sanjay Borade
