On 17 May, 2024, animal healthcare solutions firm, Ajooni Biotech Ltd (ABL), announced that it had entered into a partnership with Unati Agri-Allied & Marketing Multi State Cooperative Society Limited (UAMMCL) to revolutionise pure vegetable cattle feed and moringa (drumsticks) production. This partnership aims to enhance Ajooni Biotech’s pure vegetable cattle feed business through forward and backward integration, encompassing raw material supply, warehousing, storage and consumer connectivity, as well as research and development within the operational area. According to Jasjot Singh, MD, ABL: “This collaboration is set to bolster the agricultural sector by creating robust, sustainable supply chains and promoting innovative agricultural practices. UAMMCL is supported by the Department of Biotechnology (Government of India) and the Punjab State Council For Science & Technology." As part of its strategic growth plan, ABL will adopt modern irrigation techniques for cultivating moringa plants. In collaboration with UAMMCL, the company will initiate the moringa plantation process from the ground up to the processing of moringa leaves and seeds to manufacture final products, focusing on both pure vegetable animal and human nutrition as well as renewable energy solutions. The company is expecting a substantial increase in turnover and additional margin from this MoU. Established in 2010, Ajooni Biotech is one of the leading pure-vegetarian-based animal healthcare solutions providers, improving the productivity of dairy farmers and sustainably increasing livestock yields. It manufactures a wide range of cattle feed, cattle feed chips, camel feed, cotton oil cake, mustard oil cake, and various feed supplements to cover the entire life cycle of an animal. It is among the main suppliers to leading companies like IFFCO Kisan, Mother Dairy, Paras Dairy, and Saahaj Dairy. The company will manufacture cattle feed and supplements under its own brand name, Ajooni. It is also a GOLD ZED, ISO, and GMP-certified company, manufacturing ISI mark cattle feed. Ajooni Biotech has two state-of-the-art manufacturing facilities with a cumulative animal feed production capacity of 45,000 MTPA and a liquid supplements capacity of 30 lakh litres per annum. It is currently working with more than 10,000 farmer families in seven states of Northern India and plans to grow nationally. Singh elaborates: “We specialise in offering high-quality, pure vegetarian cattle feed and pure vegetarian supplements that cater to the dietary needs of cattle. Our products are designed to promote healthy growth, improve fertility, and enhance overall well-being in cattle. With our focus on animal health and welfare, we’re committed to providing farmers with the best possible solutions for their cattle.” The company has also entered the B2C market, marking a significant expansion of its business scope. This new initiative will allow it to reach individual consumers directly, offering them a wider range of products and services. “We are in the process of appointing new dealers and in the first month, more than 100 dealers have already been appointed on an all-India basis,” adds Singh. Gurmeet Singh Bhatia, founder and promoter of ABL, says: "We have entered into an agreement with other brands like Sahaj, Mother Dairy and IFFCO for the manufacturing and distribution of cattle feed and feed supplements in the states of Punjab, Himachal Pradesh, Jammu & Kashmir, Haryana and Rajasthan.” Meanwhile, the company came up with its IPO on the NSE Emerge platform in December 2017 and migrated to the main board of NSE in May 2022. The company's stock was listed on 2 January, 2018 on the Emerge platform of the National Stock Exchange of India Limited.