Indians are heading forest-wards in unprecedented numbers to spot the elusive fauna that dot protected national parks. The post-Covid era is witnessing a significant spurt in wildlife tourism in India. According to hospitality consultants Hotelivate, at the start of 2022, there were 1,139 branded hotel rooms catering to wildlife tourism. By 2025, this number is expected to reach 2,793 rooms – a 145 per cent growth in four years at a CAGR of 25 per cent per annum. Cashing in on are players who got an early start, including Jungle Camps, which has four outposts, and are looking to expand fast. “We started Jungle Camps driven by our passion for nature and adventure and that passion remains at the core of everything we do,” points out GS Rathore, founder, Jungle Camps India. “Over the past 18 years, we've dedicated ourselves to wildlife hospitality, which has given us invaluable experience and a deep understanding of our guests’ desires. Our long-standing presence has allowed us to build strong relationships with our guests, many of whom have expressed a desire to see our unique blend of comfort and wilderness in other national parks across India, a driving force behind our decision to expand.” The market's current competitiveness is a signal that the demand for quality hospitality experiences is high, Rathore feels. “By expanding now, we can leverage this demand, attract more guests, and provide them with the exceptional service and unique experiences they expect from Jungle Camps.” Experiences, expansion Jungle Camps began with an outpost in Pench in southeast Madhya Pradesh. “Pench Jungle Camp taught us the importance of harmonising our designs with the natural landscape,” informs Rathore.