By S.M. Boothem

Volvo Construction Equipment (Volvo CE), which specialises in developing, manufacturing, and marketing construction equipment, has recently introduced the EC210 hydraulic excavator to the Indian market. With the big boom in construction and infrastructure activities going on in full swing in India, Volvo CE’s entry into this 20-tonne segment will further help boost its market share. Built for Bharat, the new EC210 is packed with features and promises to offer superior performance, fuel efficiency, and lower maintenance costs. It is available at 300 outlets across the country.

The introduction of this excavator reinforces the company’s strong commitment to the growing Indian CE market by providing innovative and technologically advanced solutions designed specifically to meet the needs of customers in the country for a variety of applications, including light, medium, and heavy-duty tasks such as road building, rock breaking, general construction, waste management, quarries, and sand mining. Kamel Sid, Global Head of Operations at Volvo CE, unveiled the new excavator in the presence of Dimitrov Krishnan, Managing Director, Volvo CE India.

“As India embarks on its remarkable infrastructure growth journey driven by the government’s vision and commitment, we foresee exponential demand for construction and mining equipment across sectors such as rail, road, ports, airports, and power projects. At Volvo CE, we are committed to leading this transformation by offering India-centric solutions through our latest technological innovations,” said Krishnan. “The all-new EC210 exemplifies our commitment and approach to delivering products that provide ‘Zyada’ performance and reduced cost of ownership to the value-conscious Indian customer. With this product launch, we have also built a supporting ecosystem by widening our sales network, investing in digital technologies to enable 48-hour service assurance, and strategically partnering with Shriram AutoMall for easy exchange or disposal of used machines, thus enabling circularity,” added Krishnan.

Partner in progress

Alongside the EC210 launch, Volvo CE has also partnered with Shriram AutoMall (SAMIL), India’s largest ‘phygital’ marketplace for pre-owned vehicles and construction equipment. This collaboration aims to establish a robust ecosystem for machine exchange and disposal, serving customers interested in purchasing new Volvo machines by replacing their existing fleet. This initiative aligns with Volvo’s strategic ambition of promoting circularity in equipment lifecycle management, supporting sustainable practices for second-life and end-of-life disposal.

Talking about the business potential in India, Krishnan explains: “In this whole space, including general construction, road construction, and real estate, urban infrastructure is where we see the maximum activity now, and it’s going to grow much more. Look at the housing and the government’s focus on the water distribution activities and long-term plan for future river linking activities, and the 20-ton excavator is going to be the largest volume demand driver for us.”