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Published on: Nov. 21, 2023, 4:12 p.m.
Cleaning, with care – Lindström style
  • Lindström: expanding its footprint in India

By Suman Tarafdar

Lindström India, the 100 per cent subsidiary of Finland headquartered Lindström Oy, a global textile rental company providing workwear, cleanroom workwear and mat services, has just opened a couple of additional facilities in India, significantly expanding its reach. 

The company has just set up its second Cleanroom services unit in Hyderabad, its first one in south India. While it has an existing Cleanroom in Pune, the new facility will allow it to serve the growing demand of the services in south India, largely from sectors such as pharmaceuticals, food processing industry, healthcare, electronics and automobiles. Anupam Chakrabarty, senior vice-president, Asia, Lindström Group, said, “Spread across three acres, this facility will provide a complete 360° end-to-end workwear solution for both critical and non-critical areas, becoming a one-stop solution especially for the pharma segment.

It has also just launched a new production facility in Faridabad, part of the National Capital Region. According to its Managing Director Jayant Roy, the company is “looking at building a 360° service”. Explaining the concept of ‘workwear’, which he says is different from a ‘uniform’, pointing out that it is related to the work area or environment. “You don’t wear it from your house and come but you change into the workwear in your place of work.”

Lindström, he points out, designs these garments – it has an in-house design team with experts in various segments – following compliances from various sectors. “We invest in the garment on behalf of our customers. We provide fresh garments and take away soiled garments to our units where they are washed and readied for reuse.” With circularity built into its business, it tends to use fabric that have longer lives. “We charge per person rental every week. The customers benefit as they do not have to make any upfront investments.”

Steady growth

Headquartered in Mumbai, Lindström India has 12 centres in 11 cities including Chennai, Mumbai, Delhi, Hyderabad, Kolkata, Bengaluru, Panchkula, Vadodara, Vizag, Tinsukia and Pune. From any business unit, it can cater up to a 500 km radius. In India, Lindström has about 2,000 clients, with pharma as the biggest sector client, though food is an emerging sector. “There are about three million garments in circulation across our customers, so on any given day, we dress up about 800,000 people across the country.”

  • Roy: looking at building a 360° service

    Roy: looking at building a 360° service

The 175-year-old family-owned company started its operations in India in 2007 in Chennai and is registering double-digit growth in the country annually. “We do a need analysis, invest in the garments, and cater it to the customers,” he said. Lindström is focusing on sustainability in its processes and delivery and is looking at recycling the garments to other products, he added.

About 70 per cent of the garments are made in-house at the Mumbai unit and the remaining are sourced from its partners. “At the group level, there is a lot of sourcing from India, mainly for European and Asian operations,” he said.

  • Lindström has an in-house design team with experts in various segments

European DNA

Lindström, which caters to over two million people globally, started as a dyeing company and has been involved in textile manufacturing, especially during the Second World War. It got into the textile rental service in the 1970s, moving out of Finland in the 1990s, to Estonia, seeing the company’ first subsidiary outside its home base. Before the Ukraine War, it was present in 24 countries, largely in Europe. With over 6,000 employees, it offers different service lines across its markets, including mats and catering to Horeca. In 2022, the Lindström Group’s turnover was €496.4 million.

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