Power of AI
India is one of the major markets for several global players, with Samsung India already offering a variety of products to Indian customers. The latest innovation by the Korean giant is its entry into the premium home appliances segment. Samsung India is now taking technology to the next level, with its premium products, including refrigerators, air-conditioners, microwaves, and washing machines, available in the Indian market. Samsung recently showcased bespoke appliances powered by AI, demonstrating the future of connected and sustainable homes. Samsung aims to exceed customers’ expectations in the fast-growing premium appliances market. With built-in Wi-Fi , internal cameras, and AI chips, Samsung’s products featuring its ‘Bespoke AI’ seamlessly connect and provide convenient home management with easy-to-access controls through the SmartThings Application.
“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customise their choices, get easy controls for elders and kids, and receive a seamless diagnosis for their home appliances,” said JB Park, President & CEO, Samsung, Southwest Asia.
AI also helps increase the longevity and sustainability of these appliances, with users being notified when their refrigerator is due for a water filter replacement or the air-conditioner needs a filter change through the SmartThings App. With the introduction of AI, Samsung aims to reduce the time required to manage these appliances.
“With AI, appliances can now be smarter and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionising the smart home experience. Our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India. “At Samsung, we believe in a consumer-centric approach, and our products are a direct reflection of that belief. Through research, we found that 62 per cent of users feel that owning AI-based ecosystem devices and appliances will give them pride of ownership. 55 per cent believe that AI will help reduce their energy consumption smartly. 50 per cent of consumers expect AI to manage their homes through inter-device communication, and 49 per cent of people want usage recommendations from AI,” adds Baishakhia.
With a smart food management system, users can get to know when a specific food item in the refrigerator is about to expire. Furthermore, an enhanced single camera allows a wider view in different lighting conditions. With wider coverage, not only refrigerator shelves but door bins are also captured, creating a ‘view inside’ of the refrigerator from anywhere. AI Geo-fencing allows users to set commands, and the SmartThings application will send a notification to start or turn off appliances within a specified range. The specified range is between 150 meters and 30 km. The microwave helps personalise diet recipes and automatically customises the recipe to a ‘low-fat’ version. With AI control, the washing machine learns laundry routines over time and evolves its wash cycles to suit users’ habits, automatically adjusting to the most-used wash settings.
Smart operations
“I’ll take you through what the future holds for your homes as we work in R&D to improve the lives of everyday users. Our journey usually begins with learning from consumers – their patterns, their preferences, and their well-being. Today, globally, we are launching this Bespoke AI. Like my colleagues were saying, enough of you caring for devices. Now it’s time the device cares for you”, explains Dipesh Shah, MD, Samsung R&D Institute, Bangalore.
Samsung is not only dedicated to presenting a better home experience but also committed to creating products that can help build a better future for the environment and society at large. With SmartThings Energy, users can easily monitor and control the amount of energy consumed by connected Samsung appliances.
According to Expert Market Research (EMR), the Indian home appliances market size reached a value of approximately $77.74 billion in 2023. The market is further expected to grow at a CAGR of 5.70 per cent between 2024 and 2032, reaching a value of $127.07 billion by 2032. Currently, both local and global companies offer home appliances to Indian customers. With its new technology and premium products, Samsung India is set to increase its market share.
S M BOOTHEM
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