Park (centre): ‘we are building AI into people’s daily lives’
Park (centre): ‘we are building AI into people’s daily lives’

Bringing AI home

Samsung presents a next generation connected living ecosystem
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India is a consumer-oriented market, and all major players, both domestic and international, offer their products here. Samsung holds a leading position in India’s home appliances sector, with a significant market share in the washing machine, television and air-conditioner markets. With a growing focus on AI-powered appliances, the Korean consumer giant is witnessing strong demand for its products.

Samsung AI Home is a next-generation connected living ecosystem that unites appliances, devices, and services to deliver convenience, energy efficiency, and personalised experiences. “At Samsung, we are not just imagining the future of AI; with the integration of Galaxy AI, Vision AI, and Bespoke AI through our SmartThings ecosystem, we are building it into people’s daily lives. With the launch of Samsung AI Home, we are bringing the future of living into Indian homes – making everyday life more convenient, efficient, healthy, and safe. Our three R&D centres in India are shaping exciting AI innovations here and taking them to the world. This launch reflects our deep commitment to shaping the future lifestyles of millions of Indian families with meaningful and safer technologies,” explains JB Park, President and CEO, Samsung Southwest Asia.

Advantages of AI

Imagine a home that knows you. The lights switch on as you arrive, the air-conditioner adjusts to your perfect sleep temperature, the washing machine recommends the right cycle, and the TV queues up your favourite show – all automatically. Samsung AI Home makes this everyday reality possible. Aiming towards ambient intelligence, the system continuously learns from user behaviour and environmental cues to automate comfort, care, energy savings, and security. 

“We conduct extensive surveys, and that’s how we understand our consumers: their needs and evolving lifestyles. This insight enables us to transform technology into meaningful innovation,” says Ghufran Alam, VP, DA Business, Samsung India.

Samsung AI Home is built around experiences that are proactive and cohesive across categories. Galaxy AI, on your devices and wearables, fuels on-the-go productivity and wellness. Vision AI brings natural language interaction and smart recommendations to your TV, while Bespoke AI appliances take the guesswork out of household chores. With a unified UI across devices, the ecosystem works seamlessly. 

Samsung’s AI Smart Home architecture is organised around four operational pillars – Ease, Care, Save,

and Secure.

At its core, Ease focuses on contextual automation rather than simple remote control. The system integrates data from multiple sensors – temperature, occupancy, motion, and device usage – to infer user intent and adjust conditions automatically. Lighting levels, ambient temperature, and even appliance settings are modified dynamically based on learned patterns and time of day. 

The second pillar, Care, extends AI’s role beyond convenience to wellbeing. Here, connected devices act as feedback loops for lifestyle management: smart air-conditioners monitor air quality and thermal comfort; sleep and activity data from wearables feed into routines that regulate light and temperature; and connected refrigerators and kitchen appliances suggest nutritional choices consistent with users’ stated goals. The system can also link to third-party monitoring platforms, allowing remote updates on elderly family members or pets — a growing area of interest in home automation.

‘Save’ concerns energy efficiency and sustainability. Through the SmartThings Energy module, the platform analyses real-time power consumption across devices, applying load management and usage forecasting to reduce waste. For instance, adaptive algorithms can shift high-consumption cycles, such as laundry or cooling, to off-peak hours or lower-tariff periods. 

The final component, Secure, underpins the entire ecosystem. Data collected from appliances and sensors is encrypted at the hardware level via Samsung Knox Vault, while the Knox Matrix framework provides decentralised, blockchain-based verification across connected devices. This architecture is designed to prevent unauthorised access and limit data exposure within the network.

Taken together, these four pillars illustrate Samsung’s attempt to move home automation from app-based control towards an adaptive, learning-based environment, though the long-term success of such systems will depend on interoperability, user trust, and demonstrable privacy safeguards.

Business India
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