Celebrating the Brahmaputra

The Brahmaputra has numerous epithets associated with it, from ‘mighty’ and ‘majestic’ to ‘life giver’ and more. The Brahmaputra Carnival, a three-month long fiesta, highlights some of the best that the river has to offer by weaving a number of experiences spanning disciplines centred around the mighty river and its life-giving energy.  

“Majestic, mighty and mesmerising – the Brahmaputra is more than a river; it’s the heartbeat of Assam’s culture and heritage,” reiterates Ranjeet Kumar Dass, minister for tourism, government of Assam. “The Brahmaputra Carnival is not just an event; it’s a grand celebration of Assam’s vibrant culture, exquisite cuisine, thrilling adventures, and the timeless allure of the mighty Brahmaputra River, the heartbeat of our state’s culture and heritage.” 

“Brahmaputra Carnival is a vibrant celebration that unites adventure and culture along the mighty river Brahmaputra,” adds Padmapani Bora, managing director, Assam Tourism Development Corporation.  On till 15 March, the three-month extravaganza is being held at Lachit Ghat in Guwahati.

Unforgettable experience

Perhaps the most unique aspect is perhaps the glamping, for the tents are on a sandbank in the middle of the river. That the island is entirely temporary – its existence is only in winter, when the water levels are comparatively lower, puts a unique spin on the experience. The evenings are especially magical – to be under starlit skies, amidst the soft sand and the gently lapping river all around, the experience is indeed unforgettable.

“Luxury tents have been put up at Sandbar Island to give people experience of eco-Tourism while they enjoy their stay at the luxury tents,” points out Naveet Bali, executive vice-president, special projects, E Factor Experiences Limited, the organiser of the festival. “The vision for the Brahmaputra Carnival is to make it a significant cultural event that reflects Assam’s unique heritage,” says Bali.

“The carnival is expected to attract over 500,000 visitors during its 90-day celebration,” he adds. “This festival showcases the river not just as a backdrop but as a vital component of the event. The stunning location along the banks of the Brahmaputra provides a picturesque setting that enhances the carnival’s charm. Visitors can engage in a variety of adventure activities directly on the river, such as speedboat rides, kayaking and bungee jumping. The river’s cultural significance is also highlighted through traditional performances and local cuisine, enriching the festival’s atmosphere and allowing attendees to appreciate Assam’s heritage.” 

Not just for a lot of international visitors, but even Indians from other parts of the country, the festival is an eye-opener for the diversity of its offerings, be it cultural or culinary. Grilled silkworms, anyone? Or tiny river crabs? Fancy bamboo earrings, or maybe a Muga silk scarf? Ever tried the delectable black rice pudding?  Assam, of course, has been in the news for securing the fourth spot on The New York Times’ list of ‘52 Places to Go in 2025,’ recognised for its natural beauty, rich culture and more. The carnival is a strategic initiative that is expected to elevate Assam’s profile on both national and international stages, adds Bali. “It serves as a significant branding opportunity for Assam, enhancing the state’s visibility as a vibrant tourist destination. It serves as a platform for cultural diplomacy, showcasing the region’s rich heritage through traditional performances and local crafts, promoting cultural exchange.” To paraphrase its tourism department’s tagline, Assam is getting awesome indeed!

Adventure activities at Sandbar Island

Speed boating

Kayaking

ATV off roading

River Rafting

Archery

Water Roller

Beach Volleyball

Jet Ski

Beach Cricket