Back with a bang

On India’s 78th Independence Day, Classic Legends announced the launch of one of the motorcycle brands, BSA, in India. The Birmingham Small Arms Co (BSA), once the world’s largest motorcycle manufacturer & a pillar of British industrial heritage, has a fan following since its founding in 1861 that continues to this day. BSA makes its India entry with the ‘gold standard’ of British motorcycle engineering, the iconic Gold Star. The BSA Gold Star 650, which made an iconic comeback in the UK in 2021, has since found success in Europe, Turkey, New Zealand and the Philippines. It is also ready to enter the US, Australia and Japan soon. “Bringing BSA to India is about sharing a piece of world motorcycling history with India,” remarked Anand Mahindra, chairman, Mahindra group. “That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star that, I hope, all of you have a chance to experience”. Added Anupam Thareja, co-founder, Classic Legends Pvt Ltd: “The BSA Gold Star embodies the essence of motorcycling excellence. Every detail, from the tank’s iconic shape to the engine’s big single character, has been meticulously crafted to capture the spirit of BSA’s golden age, while delivering the performance, reliability and innovation that define a global brand. We’ve poured our hearts into ensuring that it lives up to the storied legacy that has set the gold standard for generations worldwide”.