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Published on: Oct. 23, 2022, 10 p.m.
INT. and its digital journey
  • Rungta: We continue to serve customers as per their needs

By Lancelot Joseph. Executive Editor, Business India

The meteoric rise of digital adoption across industries in the post Covid world has indeed made digitalisation the focus for companies of all hues and sizes. Enterprises today want to leverage their best abilities to result in better outcomes using new-age technologies, and reaching out to their audiences.

Rapidly changing times have led to customer-driven decisiveness while the untapped potential that digitalisation and data analytics hold is gradually being realised. To achieve optimum growth that delivers a hyper-personalised experience, companies are rethinking old methods and are willing to experiment to become agile and adaptive.

A full-cycle product engineering company based out of Kolkata and a technology partner to leading brands across four continents, INT. (Indus Net Technologies) is simplifying the digital transformation journeys for businesses through services that span analytics, technology and marketing. With internet-based applications now holding the key, INT.’s growth trajectory has been remarkable.

“We started in East India where internet penetration was very low, and provided our clients with various solutions beginning with web design and hosting. We continued to tailor products based on client requirements, and at INT we are client-funded, as compared to some of the companies that are funded by private equity players, and so on. We continue to serve customers as per their needs and build the company on top of it. We are the first company in India to introduce reseller hosting, which made us the largest hosting company in eastern India,” says Abhishek Rungta, founder and CEO, INT.

Early adopter

Founded in 1997 by Abhishek Rungta, the award-winning company has, interestingly, evolved from a web hosting company to a full-stack product engineering company over the last 25 years. At 19, Rungta’s journey into tech started when he stumbled upon a computer fair in Kolkata and was immediately drawn to the digital world.

After identifying a gap in the digital services provider market in Kolkata, Rungta, at the age of 21, set up INT. A self-taught coder and engineer, he has lingered around almost every reception sofa in Kolkata and knocked on doors of businesses to sell his services and products. Within just six months, INT. was able to dominate with 75 per cent of market share. The company has now grown into a team of over 900 agile solutions experts and now plans to hire 2,500 employees in the next 3 years as part of its global expansion plan.

The company uses a unique organisational structure which has its basis in functional roles rather than emphasising hierarchies, making it extremely popular among the young generation. It currently has a presence in India, the UK, the US, Singapore, Brazil, UAE, Saudi Arabia, and Canada. Working at the confluence of technology, analytics, and marketing, Indus Net Technologies caters to multiple enterprise clients, fast-growing product companies, and digital agencies operating in the domain of banking, insurance, fintech, health, professional services, and others in India and across Europe and the Americas.

The product engineering company is primarily engaged in providing a range of software solutions which includes analytics, block chain, cloud infra management, cloud migration, process outsourcing, web development, mobile development, digital marketing, dedicated hiring, and creative services. INT. helps companies navigate every aspect of the digital landscape, identify growth opportunities, tap into its competitive advantages, and define engaging experiences for its customers.

  • At INT. we are also incubating new businesses to bring entrepreneurial talent and create new ventures

Standing by the philosophy of ‘Now and Forever’, INT. is now disrupting static business models to build value-creating growth for its customers. One of the reasons for INT.’s consistent success is that it has always been vigilant, evolved, and adaptive to technological shifts in the digital solutions world.

A techie-turned entrepreneur in his teens, INT. founder Rungta says: “At INT. we have always embraced the challenge of exploring newer territories. With this approach, we aid our clients’ journeys from complexity to clarity while helping them innovate, create, launch, engineer, and re-engineer digital products and solutions. Digital transformation in the BFSI sector has been in vogue in recent years, bolstering INT.’s growth in the past two years. The digital future belongs to companies that aim to be analytics-driven, have a digital-first approach and are willing to be adaptive.”

Over the years, INT. has won numerous laurels, being recognised at the Deloitte Technology Fast 500 and Deloitte Technology Fast 50 multiple times, along with a ‘Great Place to Work’ recognition. The company has already worked with a number of global clients since the inception of its analytics division and has garnered praise for its smart and innovative solutions. Its clientele includes Ageas, SBI General, ICICI Bank, IndusInd Bank, Bandhan Bank, Barclays, Bank of America, Lloyd Bank, Equitas Small Finance Bank, MasterCard, Tesco, World Bank and many more in BFSI, and Cipla, Sun Pharma, Dr. Reddy’s, Alkem, and others in pharma and healthcare.

INT.’s ingrained culture of grassroots innovation and its tradition of going far beyond expectations aided in developing a remarkable credit scoring model for loan borrowers, the customer segmentation and propensity model, for a West African company, Paelyt. For Remitrix, an Israel-based insurance solvency, and Risk Assessment Company, INT. led numerous projects that helped the company maximise growth and understand customers better.

INT. delves deeper into its clients’ digital needs using its core experience in analytics solutions. These solutions are largely AI-driven while in the insurance, banking, pharma, healthcare, and retail domains, INT. uses machine learning and deep learning models for predictive analytics.

Ageas Insurance, an internationally renowned insurance group with a history of more than 190 years, joined hands with INT. to provide a 360-degree digital transformation of its internal operational platform and enable superior broker and customer experience with direct, broker and partner channels.

For Cipla, the third-largest pharma company in India, INT. developed a cutting-edge app providing real-time scientific information about drugs and medicines to the doctor community.

The Axis Bank had approached INT. to provide it with a secured mobile app that gives the financial institution a competitive edge over its competitors. A UI and UX equipped fintech for money transfer, savings, and investment products. INT. created an app which has supported Axis Bank in providing the best corporate banking solutions to its audience.

It has ensured a secured and authenticated environment for mobile transactions. INT. has been around for over two decades and it has grown over the period, due to the constant adoption of the ever-changing mindscape and landscape of technology and work practices.

  • At INT. we have always embraced the challenge of exploring newer territories. With this approach, we aid our clients’ journeys from complexity to clarity while helping them innovate, create, launch, engineer, and re-engineer digital products and solutions.

In the next five years, INT. is looking forward to a 3x growth, filing an IPO, and getting listed on the stock exchange. More importantly, INT. wants to focus on touching the lives of 1 billion people through its work. It also plans to expand its solutions outreach in DLT and blockchain in the coming future. The company is focusing on predictive analytics, which uses data mining, modelling, and machine learning to determine the probability of future outcomes.

Along with that, INT. plans to add well-known brands and organisations as clients, to do capability acquisitions in analytics, cloud support, and cyber security in the years to come. It has already embraced the new normal of remote working or working from home for its employees, with no mandatory plan to return to the office.

Venture studio

INT. has also been incubating and helping small entrepreneurs to build and scale up their venture capitalist with the aim to create a business which is non-linear. The firm has been using its entrepreneurial model to invest in two interesting concepts. INT. has been turning these two companies from small and negligible revenues to a revenue of Rs8 crore for a product company, while the second business has achieved Rs15 crore.

“At INT. we are also incubating new businesses to bring entrepreneurial talent and create new ventures. We also hold a decent stake in this new incubation model, and our two investments have met with a good degree of success. Our logic is not to create a linear business, but a non-linear business and create a more exponential growth business in the future. The bigger innovation is the venture studio business, and building new businesses.”

Lastly, for INT. a high growth trajectory seems to be just the beginning. With tech services and digital transformation providing steady growth, INT.’s venture studio arm is all set to provide booster growth.

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