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Published on: Sept. 20, 2021, 7:11 a.m.
Hyundai’s N-Line to hook customers
  • i20 N Line: another exciting car from Hyundai

By S.M. Boothem

Hyundai Motor India Ltd (HMIL), the country’s second-largest carmaker and exporter, recently introduced its i20 N Line in India. The N-Line design was inspired by the racing DNA of Hyundai from tracks to roads. The 27 unique changes over the regular i20 translate into fun and enthralling elements, making every drive exciting. 

According to a recent Hyundai study, there is a demand for the compact premium segment which has tremendous potential to grow. Hyundai positioned this sporty performance car with a variety of features to attract a young audience. 

The study also revealed that for young customers, the key buying factors in this segment are – tech, brand image, quality and premium interiors, comfort and convenience. Currently the only car in the same segment which is involved in motorsport (both on Indian and international race tracks) is the Volkswagen Polo.

According to Hyundai, the N stands for Namyang, their global R&D centre in Korea where conceptualisation and development of the N-Line took place and Nürburgring, the company’s motorsport headquarters in Germany, where they test the car's capability on racing tracks. 

The N-Line is one of the bestsellers in global markets, with a range of 11 models and is present in more than 40 countries with sales of around 100,000 units. “As we continue to introduce globally advanced technologies and products to India, i20 N Line will epitomise our strong legacy and DNA into motorsport-inspired styling and everyday excitement. Making sporty and fun driving experiences accessible to our customers across India, we have introduced i20 N Line at an attractive price,” says SS Kim, MD & CEO, HMIL. Hyundai’s i20 has been actively participating in World Rally Championship (WRC) since 2014 and has won the manufacturers’ title at WRC in 2019 and 2020.

“As we celebrate 25 years in India, we introduce another exciting car for India – the new i20 N Line. From the ground-breaking ceremony in 1996 to the achievement of rolling out 10 million cars – the Alcazar in 2021 – we have come a long way in innovating products for Indian markets. Our new R&D centre at Gurgaon will play a major role in our future products. The new era customers of 2021 have changed a lot and they are predominating online.  The use of the Internet in India has been growing steadily and touched 761 million in 2021. The e-commerce business is also growing. The customers’ growing preference is also changing and we also evolve with the new products and technologies to cater to customers,” explains Tarun Garg, director (sales, marketing & service), HMIL.

The N Line’s Blue Link connectivity offers the latest technology-oriented features to make driving connected at all times. Blue Link is also available on the Venue, Elantra, Tucson, Creta, Verna, the new i20 and Alcazar. The Hyundai i20 N Line offers customers many warranty options, including a five year/40,000km option, four year/50,000km or three year/100,000km option. Customers get free road-side assistance for three years and a three-year Blue Link subscription.

The i20 N Line will be available in 188 Signature Dealerships across India. Additionally, i20 N Line customers will also be facilitated by a Personal Mobility Advisor who will cater to a hassle-free service experience and enable them with advanced facilities, becoming a single point of contact for complete peace of mind and an overall enhanced ownership experience. 

The car is offered with four Mono Tone Colour Options with prices starting at Rs9.84 lakh – Thunder Blue (new), Fiery Red, Titan Grey and Polar White. There are also two Dual Tone colour options – Thunder Blue with Phantom black roof and Fiery Red with Phantom black roof. 

HMIL products have been consistently delivering good numbers. The carmaker registered domestic sales of 46,866 units in August 2021 and exported 12,202 units. With its i20 as one of the major contributors to sales numbers, Hyundai is confident that the i20 N Line will attract customers and create a new segment for Hyundai in the Indian market.

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