Business India ×
Corporate Report

Published on: April 2, 2023, 5:12 p.m.
How Soroco lights up the 'darker side of the moon'
  • David with Soroco’s Boston team

By Business India Editorial

Most global enterprises invest millions of dollars in digital transformation programmes, but a McKinsey study says that 70 per cent of these programmes do not give the desired result due to a significant blind spot that exists within enterprises. Soroco terms it the ‘dark side of the moon.’

For instance, in a large consumer goods company, employees switched about 350 times between 22 apps and websites, while executing one supply chain transaction, adding up to 3,600 toggles a day. At a global Fortune 500 construction firm struggling with payroll issues, the work graph showed that 60 per cent of the timesheet reporting was happening outside the company’s core systems.

“The interaction data between people and software is the ‘dark side of the moon’. This dataset is about 300 trillion interaction data points per year. So, that’s a massive dataset, which is also a goldmine of insights for organisations, obviously because 60 per cent of the workday is being spent on this,” says Samson David, CEO, Soroco, a work graph company that has created a new category of enterprise software that relies on a previously untapped data source – human-computer interactions emanating from teams’ daily digital manual work. 

“This data is unstructured, complex, undocumented, and ubiquitous,” says David. “This data generated by interactions between people and software in enterprises is 70 times larger than what social media generates. Social media companies have created billions of dollars of value with this data. In enterprises, this is a missing piece so far.

And if organizations could get structured insights from this unstructured dataset, then that would go a long way in improving the ‘perform’ part of their portfolio, which is their day-to-day operations, as well as the ‘transform’ part of their operations. We’ve all grown up with this adage: You can’t improve what you can’t measure. But I’d like to add, if you can’t see it, how will you measure it? So, the dark side of the moon is significant in enterprises,” adds David.

So, how can one light up the Dark Side of the Moon? “That’s where Scout platform, powered by work graph technology, comes in,” explains Samson. “Lighting up the ‘dark side of the moon’ is a complex computer science problem, and it can’t be solved by looking at log files alone,” says Samson. “Logs only provide one part of the picture and miss out on over 60 per cent of the digital footprint created by users within the enterprise. It cannot be solved by using rudimentary technology like ‘computer vision’ either, which is accurate, cannot scale, and of course, has a huge privacy problem”. 

The Soroco way of lighting up the ‘dark side of the moon’ is through the Scout work graph. Scout takes the unstructured, undocumented, complex, and massive interaction dataset and converts it into a massive work graph with millions of nodes and edges – a map of how work is being done by teams while preserving the privacy of every individual. “This data has the potential to create actionable insights, and if enterprises can get visibility into what’s happening on the ‘dark side of the moon’ and create structured insights from it, it can unlock a tremendous number of possibilities,” he adds.

  • David: we are on a mission

    David: we are on a mission

Soroco’s Scout work graph is leveraged by leading Fortune 500 enterprises worldwide to light up the dark side of their operations and boost operational efficiency. Its work graph is to work what Google Maps is to travel. Just as Google Maps has mapped out the entire planet and enables people to get from one point to another by providing various route options, Scout work graph changes how people experience work. 

According to the Everest Task Mining Playbook, launched by Soroco, teams spend over 60 percent of their workday outside systems of record (SORs) by interacting with different applications, composing emails, executing tasks and processes, and entering data into custom applications. “This is a huge blindspot for enterprises,” says David.

“There are many terms out there, such as process mining, task discovery, process discovery, process intelligence, hybrid process mining, and process understanding. But if you distill through all these things, there are two sources of truth. One, you look at log files, which will tell you what your systems are doing. Then you need to look at the interaction dataset between how people interact with software. This will illuminate the dark side of the moon,” David adds. Scout work graph enables a culture of continuous improvement and provides granular visibility into how people experience work, thus driving changes through interaction data and delivering transformations at scale. 

Privacy is a core aspect of Scout work graph platform, which aggregates data to the level of a team and preserves the privacy of the end-user. “Privacy is important to us. A fundamental and non-negotiable property of the work graph is to preserve the privacy of every person. Users are anonymized, and PII is redacted at source,” says David. 

Toggling tax

According to Soroco, ‘toggling tax’ is a huge spend that most enterprises don’t realise. Take this, for instance: Recent research published in HBR suggests that users toggle 1,200 times between these disparate applications, spreadsheets, emails, and chat messages to collate data daily, thus losing 5-6 working weeks annually at work. With information siloed in apps, spreadsheets, emails, and documents, teams often end up duplicating each other’s work. This results in a 9 per cent loss of productivity every year within an enterprise.

This is a huge waste of human potential, apart from its large financial implication, which is not even ‘visible’ to the management. But why do people toggle? “Because applications don’t talk to each other,” says David. “This increased data fragmentation across multiple systems negatively impacts organisational outcomes and employee experience.” 

  • Rohan believes in transformative technology

    Rohan believes in transformative technology

The work graph requires zero IT integration. By weeding out complex integration cycles, enterprises can realise business value faster from interaction data and enhance the success rate of transformation programs. “Scout requires minimal integration with the existing tech landscape. Value is delivered at speed,” says David. 

Soroco was founded in 2014 by three techies – Rohan Narayana Murty (son of Infosys co-founder Narayana Murthy), Arjun Narayan and George Nychis. A deep tech company with operations across the US, Europe, the UK, Singapore and India, Soroco’s Scout platform is used by leading Fortune 500 companies worldwide. 

“At Soroco, we lay a lot of emphasis on partnerships. We look at it from three dimensions. If you look at services, partners – we started our partnership journey with them in 2022 and have signed up more than 70+ partners,” says David. 

“Our ambition is to create a fundamental tech that will have a global impact. We want Soroco’s Scout to be on every laptop and system in all the enterprises in the world,” says David. 

“We are on a mission to change the world with the work graph. One team at a time!” says David. Lighting up the Dark Side of the Moon is the way of doing it. 

Cover Feature

Modi's coalition challenge

A shrunk mandate for Modi means compromises and problems in governance

Corporate Report

RPEL undergoes a metamorphosis

RPEL focusses on innovation in high-value stainless-steel products for growth

Corporate Report

How SLMG became a force to reckon with

India’s largest independent Coca-Cola bottler SLMG Beverages plans for a future ready organisation

Special Report

PSU shares: Back on investors’ radar

With markets stabilising, PSU shares are again being favoured by investors

Coalition Challenge
Up, Up and Up
Indian Elections and Markets


Private Equity




Corporate Report


The introduction of black pepper as an inter-crop in the sopari and coconut orchards, has enabled farmers to cultivate crops simultaneously

Skill Development

In 2020-21, the programme reached over 112,482 girls in urban and rural locations across six states in India, including 10,000 across Delhi


The event brought together stakeholders and changemakers to participate in a series of conversations on global trends and recent developments


The programme will focus on educating children on oral health and building awareness around the dangers of tobacco use


German BioEnergy enters Indian market

Published on Aug. 17, 2023, 11:54 a.m.

BioEnergy will showcase its innovative biogas technology in India


Ather looks to double its market share

Published on Aug. 17, 2023, 11:26 a.m.

Ather aims to produce 20,000 units every month, soon

Green Hydrogen

‘Kerala Hydrogen ecosystem a model for all states’

Published on Aug. 17, 2023, 11:06 a.m.

German Development Agency, GIZ is working on a roadmap for a green hydrogen cluster in Kochi

Renewable Energy

Adani Green eyes 45GW RE

Published on Aug. 17, 2023, 10:45 a.m.

AGEL set to play a big role in India’s carbon neutrality target