Bridging the gap
In a country where millions still lack access to formal financial services, Roinet Solutions has emerged as a significant player bridging the gap between financial institutions and underserved communities. Founded in 2012 with the vision of democratising access to banking and financial services, the Gurugram-based fintech company, growing 9x since inception, has built a vast last-mile network that is helping extend financial inclusion across rural and semi-urban India.
Today, Roinet serves nearly 40 million customers through a network of 75,000 active customer service points (CSPs). The company facilitates financial transactions worth over Rs42,000 crore annually and has evolved into a diversified financial services platform spanning payments, insurance, wealth management and investment solutions.
“Our key objective is to provide financial services to the 70 per cent of the country’s population that still does not have adequate access to formal financial infrastructure,” says Sameer Mathur, founder & MD, Roinet Solutions. “We work closely with banks and financial institutions to ensure that underserved customers can access the same quality of services available in urban India.”
The foundation of Roinet’s business lies in the business correspondent (BC) model introduced by the Reserve Bank of India. Through this framework, the company partners with banks to establish low-cost banking centres in locations where opening full-fledged branches may not be commercially viable. These centres enable customers to undertake deposits, withdrawals, remittances, insurance purchases and other banking transactions close to their homes.
Over the past decade, the company has grown from a payments-focused business into a profitable fintech enterprise with revenues of about Rs340 crore in 2024-25. The company has remained profitable for the last four years, while recording strong growth across its operations.
Reflecting on the journey, Mathur attributes the company’s success to a combination of strong execution, technology and trust. “One of the biggest reasons for our growth has been the strength of our core team and our commitment to building trust at the grassroots level,” he affirms. “In rural India, trust is everything. If customers trust the platform, growth follows naturally.”
Home-grown tech platform
A key differentiator for Roinet is its home-grown technology platform, designed to support a comprehensive suite of financial services. What started as a payments platform has expanded into insurance, wealth management and stockbroking services, allowing customers to access multiple financial products through a single ecosystem.
The company has also focused heavily on localisation. Recognising India’s linguistic diversity, Roinet has invested in vernacular capabilities across its marketing, training and customer support infrastructure. This approach has enabled it to build a strong presence across southern, eastern and north-eastern markets, in addition to its traditional strongholds.
Recognising the significant protection gap in rural India, the company has made a strategic push into micro-insurance. With large sections of the population either uninsured or underinsured, Roinet sees substantial opportunities in providing affordable and need-based insurance products.
“We see people falling into financial distress because they lack adequate insurance coverage,” says Mathur. “Our focus is on creating low-ticket, affordable products that address real needs, whether it is health insurance, hospital cash support or critical illness protection.”
The company has also entered the mutual fund and stock-broking space with a focus on encouraging disciplined wealth creation among first-time investors. Rather than promoting speculative investing, Roinet aims to make long-term savings and investment products accessible to customers in smaller towns and rural markets.
Technology continues to remain central to the company’s future strategy. Roinet is increasingly deploying artificial intelligence and machine learning across customer support, training, operations and marketing functions to improve efficiency and service delivery.
“For us, AI is not just the future -- it is the present,” says Mathur. “We are integrating AI into virtually every aspect of our business, from training thousands of partners to improving customer engagement and operational efficiency.”
Looking ahead, Roinet plans to scale its revenues over the next three years significantly, while expanding its network and strengthening its position in emerging financial services categories. For Mathur, however, financial performance remains only one part of a broader mission.
“Our vision is to ensure that every individual, regardless of geography, has access to quality financial services,” he says. “If we can help millions of people save, invest, insure themselves and participate in India’s growth story, we would have achieved our purpose.”