By S.M. Boothem

After tasting success in India with its maiden product, the Seltos, Kia Motors India launched the Carnival premium MPV and showcased the Sonet, a concept SUV, at the Auto Expo 2020 held early this year. The Sonet is the third product from the Korean car maker. India has become the top choice for the majority of automotive manufacturers to showcase international brands and is a perfect launchpad for their products.  The new Sonet is a smart, urban compact SUV, made in India – a product for India and the world.

Kia Motors Corporation, revealed the Kia Sonet to the world in a digital presentation. It is manufactured at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh and marks Kia Motors’ entry into the compact SUV segment, setting new benchmarks with its first-in-class features.

“Kia Motors continues to be recognised globally through products which offer exquisite design and world-class quality, along with ‘The Power to Surprise’. Everything about the Sonet is uniquely Kia and is sure to delight both drivers and passengers,” said Ho Sung Song, President and CEO at Kia Motors Corporation. “With its aggressive and modern design language, fun-to-drive dynamics, and Kia’s latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers.”

The new Sonet incorporates Kia’s DNA of emotive styling along with a premium and youthful appeal to create a strong road presence. Displaying a dynamic stance in a confident, compact body, the Sonet showcases a range of styling attributes to make it stand apart on roads around the world. This includes a fresh interpretation of Kia’s signature ‘tiger-nose’ grille, flanked by ‘heartbeat’ LED DRLs. Inside, the Sonet is designed around the driver, with a well laid-out, easy-to-use connected infotainment and cluster interface with high-quality materials. The interior of the Sonet offers ample, ergonomic space for all passengers.
 
Best-in-class experience

“We are extremely excited to introduce the Sonet, which is made in India for the world. After the success of the Seltos and Carnival, we are confident that Kia will revolutionise yet another market segment in India with the Sonet by addressing the unmet needs and aspirations of customers,” said Kookhyun Shim, MD and CEO at Kia Motors India. “The Kia Sonet is designed and developed to deliver a best-in-class experience in quality, design, technology, features and drivability to attract a wide spectrum of customers across segments.”