Solutions for E-Mobility
For more than 100 years, SEG Automotive has been a pioneer in leading starter technology, with a global presence in 14 countries and a strong workforce of 6,000 employees. The company provides products and solutions for commercial vehicles, passenger cars, and light electric vehicles in the world’s most important automotive markets. India is one of SEG’s major markets.
The company represents more than a century of innovation, from the invention of the starter motor and generator to start/stop systems, mild hybridisation, and highly flexible solutions for e-drives. As a global supplier, it powers over 300 million vehicles on the road today, reduces emissions across all powertrain technologies, and continues to drive the transition towards sustainable, electrified mobility. Almost all automotive OEMs worldwide rely on SEG Automotive’s global production network, which delivers high-performance, durable, and competitive products with uniform quality standards.
SEG Automotive recently shared its vision and plans for future-ready products in India, unveiling its extensive portfolio of electrification technologies. The company showcased its transformation from a traditional hardware manufacturer to an advanced mechatronics firm, placing it at the forefront of sustainable mobility solutions. SEG Automotive’s new system solutions are designed to meet the rising demand for electrification in both high-voltage applications and Light Electric Mobility (LEM) for two-, three-, and four-wheeled vehicles. For passenger cars and commercial vehicles, the company has developed a versatile platform that supports applications up to 800 volts and 300 kilowatts, offering flexibility for various needs.
“While the automotive market is moving towards newer, sustainable technologies, SEG Automotive’s extensive product portfolio plays a pivotal role at the forefront of sustainable mobility. To drive future growth, we are reorienting towards an ‘outside-in’ market approach, #NewJourney, to offer tailor-made solutions for different markets in different regions through global synergies,” said Ferdinando Sorrentino, Global CEO of SEG Automotive. He was present at the unveiling and shared his vision for the Indian and global markets, as well as SEG’s role.
Looking back, the company entered the Indian market in 1989 and, within a short span of time, became a leader with the successful launch of innovative products. “With strong fundamentals and demographics, India is poised to be the fastest-growing major economy among global players, and SEG Automotive is ideally placed to capitalise on this business opportunity,” say company officials.
“While we achieved a market leadership position in ICE with our innovative products, our commitment to and innovation in internal combustion engines (ICE) remain strong as part of the global strategy of ‘Last Man Standing,’” explains Anil Kumar MR, Managing Director, SEG Automotive India. “We aim to extend this success to our electrification portfolio as well, striving to be among the top players with market-fit products and system solutions that meet the needs of both local and global customers,” adds Kumar.
A commitment to transformation
SEG Automotive’s evolution from a traditional automotive manufacturer to a leader in mechatronics underscores its dedication to sustainable mobility. With a diverse portfolio spanning high-voltage electrification, LEM solutions, and e-bike technologies, it is shaping the future of global transportation.
The company is poised to expand into diversified areas by providing in-house software solutions that can cater to any requirement of start-ups or established OEMs in building vehicle platforms – from design and simulation to proposing end-to-end solutions – positioning SEG as a single point of contact for products and services.
“We are also proud to state that SEG India is evolving as a centre of competence for light electric mobility (LEM), catering to global needs. Alongside this, we are developing system solutions for high-voltage applications, with our product portfolio ranging from 30kW to 250kW. This exemplifies our ability to #LeadTheChange based on market requirements,” elaborates Kumar.
In terms of market outlook, the company remains optimistic, expecting particular growth in the three-wheeler segment. It is also open to acquisition opportunities at an appropriate time. for expansion, the company is considering entry into new segments and markets. The company strongly believes in India’s continued growth story and plans to invest further in new products and technologies.