JSW MG Motor India launched India’s first intelligent CUV, the MG Windsor EV, in September 2024 and it was the first model by the company following its joint venture with JSW. The Windsor is an intelligent Crossover Utility Vehicle (CUV) that combines the comfort of a sedan and the expanse of an SUV, offering a luxurious business-class experience. It was also the first time in India’s automotive industry that JSW MG Motor India introduced an innovative ownership plan through Battery-as-a-Service (BaaS). This flexible ownership programme eliminates the upfront cost of the battery. The plan has received tremendous response from customers, and the Windsor was an instant hit in the market.
Time to take the success story forward. To address customers’ range anxiety, the company recently launched its upgraded model, MG Windsor Pro. The new Windsor Pro will elevate the business-class travel experience with the inclusion of new tech and safety features, along with a new 52.9 kWh battery pack. It has witnessed phenomenal customer response since its launch, and the addition of the Pro series will further strengthen its market performance. Launched at an attractive introductory BaaS price of Rs12.49 lakh + Rs4.5/km and an ex-showroom price of Rs17,49,800 (valid for the first 8,000 bookings), the MG Windsor Pro promises to accelerate the rapid transition to EVs.
“MG Windsor has been instrumental in accelerating the growth of India’s 4W-EV segment, winning customers over with its compelling value proposition. Positive word-of-mouth from early buyers fuelled its rapid acceptance, extending its reach beyond metro cities into Tier II and III markets. By introducing a product that stands apart from the conventional, we have successfully connected with a new wave of buyers. Alongside our partners, we remain committed to redefining the Indian auto landscape by delivering relevant innovations at the right time with the right technology. The launch of the MG Windsor Pro reflects our commitment to providing expanded choices, instilling greater confidence in EVs in general, and inviting more customers to venture confidently into the future of sustainable mobility,” explains Anurag Mehrotra, MD, JSW MG Motor India.
Feasibility of finance
JSW MG Motor India has onboarded new financiers, such as IDFC First Bank and Kotak Mahindra Prime, to expand the reach of its Battery-as-a-Service (BaaS), an innovative ownership package that has made EV ownership flexible for Indian car buyers. This innovative ownership scheme was first launched in September 2024 and is today supported by six financiers, including Bajaj Finserv, Herofin Corp, Ecofy, VidyutTech, IDFC First Bank, and Kotak Mahindra Prime.
The Windsor Pro now comes with a larger 52.9 kWh battery pack, offering an extended certified range of 449 km (MIDC P1 + P2), while delivering 136 PS of power and 200 Nm of instant torque. In addition, the Windsor Pro will offer three new and vibrant colour options — Celadon Blue, Aurora Silver, and Glaze Red — along with new 18” dual-tone machined alloys, enhancing its style quotient. The new dual-tone Ivory and Black interiors will entail an all-new cabin experience. In terms of safety, it comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS), offering 12 major features with 3 levels of warnings (audio, visual, and haptic), always ensuring the safety of occupants. These features include Traffic Jam Assist, Vehicle Safe Stop, Adaptive Cruise Control, Bend Cruise Assistance (sub-function of ACC), Lane Departure Warning, Lane Departure Prevention, Lane Keep Assist, Intelligent Headlamp Control, and Forward Collision Warning, Automatic Emergency Braking System, and Intelligent Hydraulic Braking Assistance.
The Windsor Pro features the futuristic AeroGlide design language and is built on MG’s Global Smart Electric Platform, renowned for its reliability. The new interiors are plush, and the reclinable Aero Lounge seats turn every journey into a premium experience. Additionally, the expansive Infinity View Glass Roof adds to the business-class experience. Immersive technology is powered by i-SMART# with 80+ connected features and 100+ AI-based voice commands.
The Windsor Pro offers 449 km on a single charge. Some of the other industry-first initiatives include BaaS (battery rental @ Rs4.5 per km), lifetime warranty on the battery for the first owner, and the assured buyback plan of 60 per cent after 3 years. According to company officials, within 24 hours of the launch, the Windsor Pro secured 8,000 bookings — an achievement that underscores the enduring popularity of the MG Windsor and further strengthens its position as a frontrunner in India’s EV landscape. This reaffirms MG’s commitment to innovation and its mission to accelerate the adoption of 4W EVs across the country.