MotoHaus rides into two-wheeler markets
MotoHaus, a venture of KAW Veloce Motors (KVM), has launched electric scooters (EVs) and motorcycles. The Kolhapur-based company has partnered with international brands from Italy and Austria – VLF and Brixton Motorcycles – bringing their globally renowned craftsmanship to Indian riders. MotoHaus operates from a state-of-the-art facility in Kolhapur, with an annual production capacity of 20,000 units. A team of over 300 skilled professionals ensures seamless manufacturing and assembly processes. The company’s vision is to provide Indian motoring enthusiasts with advanced mobility solutions, offering both EV and ICE options from global heritage brands in line with international standards.
The Indian two-wheeler market is poised for growth in the coming years. With increasing demand for fuel-efficient transportation and personal mobility solutions, consumer interest is surging. The young population in India presents a significant advantage, offering immense business opportunities for two-wheeler companies. As a result, many global two-wheeler brands identify India as a key market.
“MotoHaus represents the future of two-wheelers in India. With our diverse lineup of ICE and EV motorcycles, we are blending tradition with innovation, delivering an unmatched riding experience for enthusiasts across the country. We are excited to lead India into a new era of motorcycling,” said Tushar Shelke, MD, KVM. The young entrepreneur is the fourth generation in the family.
The company introduced its first electric scooter, the VLF Tennis, alongside Brixton motorcycles from Austria, offering a lineup of motorcycles that includes the Crossfire 500XC, Crossfire 500X, Cromwell 1200, and Cromwell 1200X (limited edition). The Tennis e-scooter is priced at Rs1,29,999, while the Brixton motorcycles are priced at Rs4,74,100, Rs5,19,400, Rs7,83,999, and Rs9,10,600 respectively. The Tennis e-scooter offers a range of over 130 km on a single charge with a removable battery. The Italian EV features a five-inch TFT display with Bluetooth connectivity and three riding modes, delivering a top speed of 65 kph.
“At VLF, we are redefining the future of urban mobility with the launch of our electric scooter. India represents a dynamic and rapidly evolving market, and VLF is proud to bring our vision of sustainable mobility to this incredible country. This isn’t just a vehicle –it’s a step towards a more sustainable, efficient, and connected way of life. Designed with innovation and our customers’ needs at its core, the VLF electric scooter is the perfect blend of style, performance, and environmental responsibility. We share MotoHaus’s passion for delivering groundbreaking solutions that enhance the riding experience. This partnership marks an exciting new chapter as we work together to shape the future of sustainable and dynamic transportation,” said Alessandro Tartarini, VLF.
MotoHaus is setting up premium retail outlets across Tier 1 and Tier 2 cities, including Mumbai, Pune, Bangalore, Chennai, Jaipur, Ahmedabad, and Goa. The brand also plans to open 20 dealerships by mid-2025, ensuring extensive customer access. Pre-bookings are now open via MotoHaus’ official website, social media pages, and retail outlets. The company aims to sell 10,000 bikes in its first year, with initial deliveries slated for December 2024. Early customers can take advantage of special introductory pricing.
MotoHaus is projecting 25 per cent year-on-year growth, with plans to introduce additional globally renowned brands by 2026. The company says a robust online platform and dedicated service network will complement the retail presence, ensuring unparalleled customer satisfaction.
Future plans
The company has acquired land for Phase Two expansion and plans to scale up manufacturing capabilities based on customer demand. At present, these brands will be assembled in Kolhapur and distributed through MotoHaus. The company’s top priority is to establish these brands in India. On the marketing front, MotoHaus is working on several awareness initiatives, including the formation of a riders’ club, participation in automobile shows, and India Bike Week, where the brands will be showcased for customers.
The company’s future plans include using its Kolhapur facility as a manufacturing hub and exporting to neighbouring countries such as Bangladesh, Nepal, and Sri Lanka.
“We wanted to bring international brands to Indian customers with a combination of both petrol and electric vehicles. So, for now, we have set up the CKD manufacturing facility in Kolhapur. For Phase One, we have invested close to Rs40 crore for these two brands — Brixton and VLF — and everything is coming via the CKD route. India is the largest two-wheeler market in the world and offers a huge opportunity to showcase our products. MotoHaus’s vision is to make Kolhapur another automotive hub in India,” added a confident Shelke.