BMW redefines luxury and innovation

The BMW 7 Series is the automaker’s flagship sedan and technological figurehead, representing the pinnacle of the brand’s luxury, design and innovation. The sedan will be available with petrol and all-electric powertrains. The all-electric performance model, the BMW i7 M70, will also be available to customers in India, making it the most powerful BMW 7 Series. India is now the only country apart from Germany to locally produce the i7.

To add to the attraction of the brand, the new 7 was unveiled by superstar Ranveer Singh, who is one of two big icons – one at the pinnacle of modern luxury and the other at the pinnacle of cinematic excellence. On this occasion, Ranveer Singh was introduced as the Brand Voice for BMW India – a collaboration that brings a powerful, contemporary resonance to the commanding authority of the 7.

At the launch, BMW also announced the BMW Excellence Club and the app, which opens the door to exclusive privileges for the most discerning customers. It brings together bespoke travel, fine dining, exclusive sporting movements and privileged access to the world of BMW. Every experience is thoughtfully curated to reflect the individuality and refined taste of its members. The BMW Excellence Club app brings this exceptional world of privileges even closer to its members at the click of a button.

“The new BMW 7 Series is more than our flagship sedan – it is our ultimate statement of modern luxury. It moves the leaders, changemakers and visionaries who are shaping tomorrow. The new 7 Series sets a benchmark, whether you choose to take the wheel or be driven. It is the new face of the BMW Luxury Class, while offering an early glimpse into technologies that will shape the Neue Klasse era. And with our Power of Choice philosophy, customers can choose from dynamic combustion engines to advanced electric mobility,” said Hardeep Singh Brar, President and CEO, BMW Group India. “The new BMW i7 M70 xDrive is the most powerful 7 Series ever created – where M performance meets first-class luxury, without compromise. It brings together exhilarating electric performance and the refinement expected from the pinnacle of the BMW portfolio. The future of luxury can be electric, exhilarating and extraordinary – all at once,” added Brar.

The 7 Series sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. In addition to the 7 Series, the new BMW i7 will also now be locally produced at the BMW Group plant in Chennai. The new BMW i7 M70 will be available as a completely built-up unit. With BMW Smart Finance, BMW India Financial Services redefines luxury ownership for the new BMW 7 Series and BMW i7. Designed for customers who value convenience, flexibility and peace of mind, the programme also offers an attractive assured buyback proposition.

Talking about new electric models and charging facilities from BMW, the German carmaker strongly believes that demand for luxury EVs from customers will continue to rise in the coming months and will be a major contributor to overall sales. BMW retains roughly a 49 to 70 per cent dominant share of the Indian luxury electric car segment. They have also put up 12 fast chargers on the 3,000-km stretch from Kashmir to Kanyakumari. And the biggest charger is the 720 kW one. The highways are very well equipped to charge up to 80 per cent in 28 minutes.

Globally, each generation has been a leader in its own right. In India too, the 7 is the most successful limousine in its segment. The addition of the i7 has not just reinforced this leadership; it has electrified it. Today, every second customer of the 7 Series chooses absolute electric luxury with the i7. Over the next 2 years, BMW Group will roll out 40 new updated models worldwide featuring new design language and cutting-edge technologies that will cover its entire portfolio.