Business India ×
  Magazine:
Company Feature

Published on: March 31, 2022, 2:12 p.m.
An express delivery from JSPL
  • Kishori Express beneficiaries at Nuh

By Business India Editorial

Through its healthcare activities, aligned with SDG-3, Jindal Steel & Power Ltd (JSPL) has been trying to improve the society’s access to quality and affordable healthcare facilities – both preventive and curative. The healthcare programmes, run by JSPL Foundation, ranges from providing health measures in rural areas through mobile medical units to institution-based super specialty health services. It aims to lower IMR and MMR, combating child malnutrition, minimising anaemia in adolescent girls, creating open-defecation-free environment, operating telemedicine centres, combating HIV & AIDS and sustained healthcare for the differently-abled and establishing secondary and tertiary health services. The programmes are also aligned to the UN Sustainable Development Goals.

Kishori Express, an anaemia control programme meant for adolescent girls, is implemented across 528 villages of Banarpal, Chendipada and Angul blocks in Angul district of Odisha and 87 villages of Punhana block of Nuh district of Haryana. The programme was launched in April 2011 in Chendipada block and replicated at Banarpal block in 2012 and, later, in Angul block in 2018. It’s now operational in Nuh, Haryana too, covering Punhana block under the aspirational district programme of the government.

The vehicle, branded Kishori Express, is equipped with a touch screen computer, in which a quiz is conducted to create awareness among adolescent girls. It also has facilities like blood analysers, micro-cuvettes, swabs, seed kits, IFA tablets, sanitary pads, etc. It is staffed with counsellors, paramedics and computer operators too.

The team members counsel adolescent girls on health, nutrition and menstrual hygiene. Also, a haemoglobin test is carried out to check their HB percentage in blood. After the tests, the report is shared with the Health Department and ICDS for further follow-up. Girls in ‘severe condition’ category are advised to take high nutritional support to improve their HB level. Kishori Express also provides a seed kit – a pack of seeds of vegetables, which are rich in iron. The girls are encouraged to plant these seeds in their backyards for future consuming. The anaemic cases are referred to anganwadi centres, where they are given tablets. 

The implementation process

 The project is being implemented by JSPL, in collaboration with the district administration, health department and ICDS. Dedicated teams from JSPL, with customised vehicles, are in the field for the implementation of the project. The project implementation process involves a monthly micro plan, prepared in consultation with the government stakeholders; reaching out to the adolescent girls and sensitising them on health & hygiene; and sharing of reports with stakeholders.

At Nuh, Haryana, in one year after implementation, the project had helped and guided more than 22,000 adolescent girls. At Angul, the project covered 528 villages, attending to the needs of 2.28 lakh adolescent girls. There has been a 91 per cent reduction in severe-to-moderate anaemic cases and 93 per cent reduction in moderate-to-normal cases since the project started its operations in 2011-12 at Angul.

  • ASHA (hope) is a programme mainstreaming the differently challenged children, having multiple special needs through care, support and rehabilitation. It has been providing state-of-the-art rehabilitation services and vocational training, through its centres in Raigarh, Angul and Patratu

ASHA (hope) is a programme mainstreaming the differently challenged children, having multiple special needs through care, support and rehabilitation. It has been providing state-of-the-art rehabilitation services and vocational training, through its centres in Raigarh, Angul and Patratu. ASHA was established in August 2009, to give special education and therapeutic services to the special children living in the periphery of villages, so as to bring them into mainstream.

The facilities offered cover rehabilitation services in daycare mode to nearly 130 children with disabilities regularly. They are also provided transportation facility from their respective homes to the centre and back. 

Since inception, nearly 5,004 children have been provided with various rehabilitation services such as physiotherapy for mobility improvement; training to mentally retarded children, for cognitive, social and psychological development; training for speech and hearing impaired children; training to teach them skills to make them self-reliant; and appliances like prosthetic limbs, customised wheelchairs, hearing aids, calipers, etc.

The journey that started 11 years ago has had its share of barriers. A superstition that disability is a consequence of the deeds done in previous lives was prevalent. And the family expected the child to be magically healed in a short span of time. Parents’ counselling sessions helped to remove much of the myths that were fogging their minds. 

ASHA has also taken measures to engage the villagers in sustainable livelihood programmes. It provides training to the differently-abled in selected trades too. Its centre has invariably lived up to the expectations. 

Today, the villagers come forward to get the differently-abled treated. Earlier, the aids and appliances provided by the NGOs were not customised to meet the individuals’ needs; hence, they were of little use. Provisioning of customised appliances by ASHA centres has led to their continuous use.

As a result of the awareness and sensitisation programmes by the members of the academia, the schools for normal children have started to open up their doors for the differently-abled too.

Cover Feature

Modi's coalition challenge

A shrunk mandate for Modi means compromises and problems in governance

Corporate Report

RPEL undergoes a metamorphosis

RPEL focusses on innovation in high-value stainless-steel products for growth

Corporate Report

How SLMG became a force to reckon with

India’s largest independent Coca-Cola bottler SLMG Beverages plans for a future ready organisation

Special Report

PSU shares: Back on investors’ radar

With markets stabilising, PSU shares are again being favoured by investors

E-MAGAZINE
Coalition Challenge
Up, Up and Up
Indian Elections and Markets
FROM THIS ISSUE

Government

Private Equity

Mobility

Education

CSR

Corporate Report

Agriculture

The introduction of black pepper as an inter-crop in the sopari and coconut orchards, has enabled farmers to cultivate crops simultaneously

Skill Development

In 2020-21, the programme reached over 112,482 girls in urban and rural locations across six states in India, including 10,000 across Delhi

Collaboration

The event brought together stakeholders and changemakers to participate in a series of conversations on global trends and recent developments

Healthcare

The programme will focus on educating children on oral health and building awareness around the dangers of tobacco use

Biogas

German BioEnergy enters Indian market

Published on Aug. 17, 2023, 11:54 a.m.

BioEnergy will showcase its innovative biogas technology in India

Mobility

Ather looks to double its market share

Published on Aug. 17, 2023, 11:26 a.m.

Ather aims to produce 20,000 units every month, soon

Green Hydrogen

‘Kerala Hydrogen ecosystem a model for all states’

Published on Aug. 17, 2023, 11:06 a.m.

German Development Agency, GIZ is working on a roadmap for a green hydrogen cluster in Kochi

Renewable Energy

Adani Green eyes 45GW RE

Published on Aug. 17, 2023, 10:45 a.m.

AGEL set to play a big role in India’s carbon neutrality target