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  Social Responsibility

Rural Development
Published on: June 25, 2020, 5:18 p.m.
Technology for awareness
  • On-ground sessions conduct awareness sessions to dispel fallacies about the pandemic

By Sekhar Seshan. Consulting Editor, Business India

Project Savdhaan, a special initiative by Sterlite Technologies Ltd’s STL Academy to intensify Covid-19 awareness in India, aims to address the challenges of a lack of knowledge on social distancing, precautionary measures, and required medical assistance. These drawbacks, STL’s chief human resources officer Anjali Byce points out, increase the risk of the virus passing to a healthier population.

The STL Academy, an endeavour by the digital technology company to create an ecosystem of optical fibre professionals, conducted an online awareness drive on Covid-19, in association with Telecom Sector Skill Council (TSSC), Infrastructure Equipment Skill Council (IESC) and Telangana Academy for Skill and Knowledge (TASK). Over 100,000 youth registered with these not-for-profit organisations attended the online workshop. The academy has a large pool of professionals and students registered with it.

Broadcast on 27 March from Hyderabad and later hosted on Stluniversity.com for general viewing, the one-hour workshop was conducted by medical experts who covered topics such as prevention and risk, social distancing and community-based measures to mitigate the spread of the virus.

STL has also initiated on-ground sessions in specific locations, conducting awareness sessions to dispel fallacies about the virus at villages in Dadra and Rakholi, Silvassa. In these drives, being conducted by Indian Red Cross doctors as part of the company's Mobile Medical Unit (MMU) CSR programme, tribal villagers are being informed about the spiralling and apparently irrepressible spread of Covid-19 through physical contact and ignorance about the basic etiquette to be followed in the event of a fever, cough or cold. Doctors too are highlighting why washing hands is essential to prevent the spread of the virus.

The drives, being conducted initially across 36 locations in Dadra and Rakholi that the MMU covers, will continue at other villages in the vicinity. This activity, Byce explains, will help ensure that the tribals are aware of the precautions to be taken and get access to quality medical care to treat any symptoms so that they can address any panic situation.

“We aim to connect with the community and intensify awareness to contain COVID-19 through this programme,” she says. “With our partners - TSSC, IESC, TASK and Indian Red Cross - supporting us, we can all fight this battle together and come out shining at the end of it.”

Adds TSSC CEO Arvind Bali: “This awareness drive is to ensure and educate people on how to keep themselves and their families safe from the impact of Coronavirus.  As the government is also trying to explore all possible solutions to deal with this situation, organizations need to come forward to spread maximum awareness to control the spread of the virus in the country. Project Savdhaan is one such initiative by STL and we are delighted to partner them."


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