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  Social Responsibility

Published on: Nov. 5, 2020, 10:44 a.m.
Shree Malani Group cushions the lives of the underprivileged
  • The Malanis gave branded laptops to 15 under-privileged students

By Sekhar Seshan. Consulting Editor, Business India

After donating 221 high-end Pocketed Spring mattresses to help frontline health workers taking care of Covid-19 patients to de-stress with naps amid their hectic schedules at the government hospitals in Telangana, Centuary Mattresses and its sister company Shree Malani Foams are continuing their community development initiatives in and around Hyderabad.

Their parent Shree Malani Group, a 30-year-old leader in the comfort and bedding industry, has undertaken several development programmes to support the communities in which it operates, working towards benefitting society and ensuring better facilities for them.

“We have a strong corporate philosophy and are privileged to help empower different communities,” says group chairman Purushottam Malani. “Our projects aim to support the core areas of education and community development. With set goals to give back to society, we have undertaken different initiatives, whether it is providing digital facilities for children or empowering women, or supporting the medical fraternity during these trying times.”

The mattresses, supplied to hospitals according to the requirements shared by the state government, are in acknowledgment of their sacrifice and efforts in making this country a safer place to live in, and hoping to reduce their stress and give them comfortable rest. The medical community has been under immense and constant stress since the onset of the pandemic in India and these professionals are hit with extended work hours and long, tiring schedules, Malani points out.

A recent collaboration with the Telangana Social Welfare Residential Educational Institutions Society has also resulted in the provision of  branded laptops to 15 under-privileged students who show exemplary academic performance in their post-graduation and under-graduation in various prestigious higher educational institutions. The initiative was aimed to improve their learning skills and accelerate their preparation for competitive examinations.

Earlier this year, it constructed a sports ground for the students of the Telangana Model School at Shankarampet (R) Village as part of Centuary’s endeavour to promote a fit India through its initiatives. It has also taken up the cause of community welfare and sustainability – an initiative under which it helps underprivileged students, the company has awarded scholarships to students, while it has been giving them bicycles, bags, books and other necessities too.

Shree Malani Foams has also initiated outreach programmes, giving sewing machines to women struggling to make ends meet. In addition, it donated medical kits and groceries to over 50 families in Shankarampet in Telangana affected by Covid-19 that have no access to affordable care.

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