Investing in restoration can drive more inclusive strategies for improving India’s poor and climate-vulnerable districts. For instance, restoration in the Sidhi District of Madhya Pradesh has the potential to not only create ~3.75 million wage earnings but also create 3,000 microenterprises that grow, process, and harvest high-value tree crops. Building sustainable local economies is critical, as climate change will likely reduce agricultural incomes by up to 25% annually according to Economic Survey of India 2018.

Building a restoration economy in India

With all the benefits outlined above, why has restoration not expanded across India? In short, investment is lacking. Globally, there is a gap of INR 22.5 lakh crores ($300 billion) in finance for ecosystem conservation and restoration as per a global WRI report on the Business of Planting Trees - A Growing Investment Opportunity. In India, landscape restoration is fuelled primarily by public outlays, along with philanthropic funding. Between 2011 and 2016, almost 75% (INR 1,02,505 crores or $13 billion) 2011-2016 came from the Mahatma Gandhi National Rural Employment Guarantee Scheme, whose primary objective is job creation, not landscape restoration. To restore all of India’s damaged land, we need more private capital. But to spark that demand for restoration finance, India needs a robust supply of projects and businesses. The restoration economy is still at an early stage, with a small market size, a fragmented industry with many small-and-medium-sized enterprises, and nascent business models and value chains that have trouble absorbing capital. How can India break through these barriers and invest in restoration at scale?
Sparking the ideas of hundreds of entrepreneurs

The government of India recognizes the salience of spurring entrepreneurship and provides platforms to nurture the start-up ecosystem in India through Startup India, Invest India, and Accelerating Growth of New India’s Innovations (AGNIi). Even though the Indian start-up ecosystem is the third largest in the world, the number of entrepreneurs and businesses working on land restoration is not publicly available.

However, one mentorship and training program, the Land Accelerator South Asia, has received more than 800 applicants from land-restoring companies since 2020, indicating that there are many innovators looking to build their skills and connect with investors. Our analysis of these applications indicates that India's restoration economy is still in its inception stage.

But we also found that these entrepreneurs are experimenting with multiple and innovative ways to restore farms and forests and build resilience for rural communities and enhance sustainable livelihood opportunities. Jeev Anksh Eco Products, for example, is a regenerative company that helps farmers market organic Himalayan foods. Gratitude Farms is a start-up that employs Indian Army veterans to grow food forests. And Urvara Krishi offers buyback agreements to farmers working on agroforestry systems, guaranteeing them a competitive market prices for their crops. In total, the 73 businesses that have graduated from the Land Accelerator South Asia program in the last two years say that they have created nearly 1,800 jobs, restored 70,000 hectares of land, engaged 1.1 million small and marginal farmers, and grown 8.7 million trees.

Nurturing a stronger restoration economy in India

Initiatives like the Land Accelerator that support sustainable businesses also reduce two critical barriers to building a new restoration economy for India. First, they provide these businesses with the much-needed capacity building through improving their business development, connections to start-up mentors, pitching skills. Second, they channel financial resources from committed impact investors directly to entrepreneurs. Along the way, participating investors learn more about landscape restoration businesses and have access to the best opportunities in this growing industry.

Getting finance to these businesses is, however, not easy. Although access to timely credit or finance is a critical determinant for scaling up these initiatives, anecdotal evidence from these businesses indicates that the existing public and institutional sources of finance are insufficient or inaccessible. A few public programs exist but are choked by bureaucratic processes, slow and delayed payouts, and low awareness.

Early-stage businesses primarily raise money through friends and family networks, given few private banks are willing to trust in their ideas. Government incentives, development funding, and philanthropy could support these early-stage businesses who work in the complex land space and show to impact and institutional investors that these solutions work. These businesses need reliable finance to grow, mature, and scale. India can learn from recent examples in Africa, such as TerraFund for AFR100, are filling this gap by blending finance from many donors and investors and then parcelling it into small amounts that start-ups can absorb. With their robust monitoring mechanisms, these programs will build investor confidence through transparency and a commitment to learning by doing.

Time is running out if we want to help India’s farmers and forest dwellers improve their food security, address the climate, and meet India’s ambitious target to restore 26 million hectares of land by 2030. As the science told us through the landmark IPCC Sixth Assessment Report published in 2021, it is code red for humanity unless we rapidly decarbonize the economy. India’s restoration entrepreneurs are ready to offset part of the loss of jobs and livelihoods from these sectors by building thriving farms and forests. Now, we have to trust them.

Ruchika Singh is Director of Sustainable Landscapes and Restoration program, and Kavita Sharma is Manager, Land Accelerator South Asia program at WRI India.

Note: The views expressed in this article are personal opinions of the authors.