FMCG major ITC’s campaign for the day highlighted the need to mend our ways in preserving natural assets as ironically it was a prolonged lockdown spell which somewhat helped in healing of Mother Earth.

On the occasion, Kansai Nerolac released a short film asking citizens to take small steps in their daily lives (conserving water, planting tress) which will eventually make a big difference to the environment.

“Aaj Careful Toh Kal Colourful” – the title of the film said it all. Beauty brands like Oriflame took a more participative route asking its customers to contribute to its #GoodForEarth campaign. Insurance company ICICI Lombard used its social media network to send an interesting message for the post lockdown life: “As we return to our old activities, let’s remember to conserve the environment to keep enjoying the beauties of nature.”

Other firms like the Mahindra Group used the opportunity to highlight its efforts around environment protection. “This #WorldEnvironmentDay, let’s #RiseForGood for nature by taking a #natuREsolution. At Mahindra, we’ll continue in our commitment to achieve Carbon Neutrality by 2040."

Meanwhile, oil, gas and metals major Vedanta chose to present its report card on environment preservation saying its excellence on this front is reflected by its firm Hindustan Zinc becoming a water positive company with the numero uno rank in sustainability in Asia Pacific, as ranked by the Dow Jones Sustainability Index. Sunil Duggal, Group CEO, Vedanta Group commented, “We have a long-term approach to water management that aims to improve our performance, recognise the significance of water and contribute to sustainable water management.”