Business India ×
 Climate Change

Published on: June 6, 2020, 6 a.m.
Stakeholders pledge to protect the environment
  • File picture of birds flying in the night sky. Source: Pixabay

By Ritwik Sinha. Consulting Editor, Business India

The underlying feeling of having violated mother earth and her bountiful blessings amidst an economic slowdown and the Coronavirus crisis, saw several leaders and companies reiterate environmental commitments on World Environment Day (5 June).

The day began with an early tweet by Prime Minister Narendra Modi highlighting the gravity of the task: “On #WorldEnvironmentDay, we reiterate our pledge to preserve our planet’s rich biodiversity. Let us collectively do whatever possible to ensure the flora and fauna with whom we share the Earth thrive. May we leave an even better planet for the coming generations.”

At the United Nations, the theme was ‘celebrate biodiversity’ as explained by UN Secretary-General António Guterres tweet: “To care for humanity, we must care for nature. As we work to build back better, let’s put nature where it belongs - at the heart of our decision making. On #WorldEnvironmentDay and every day, it’s time #ForNature."

In India, United Nations Environment Programme's (UNEP) new campaign highlighed the declining population of endangered species: Snow Leopard, Gangetic River Dolphin and the Great Indian Bustard. It took the lead in drawing attention to the core issue of preserving biodiversity. The agency in its message made a very subtle plea: “Let’s see more of them.”

FMCG major ITC’s campaign for the day highlighted the need to mend our ways in preserving natural assets as ironically it was a prolonged lockdown spell which somewhat helped in healing of Mother Earth.

On the occasion, Kansai Nerolac released a short film asking citizens to take small steps in their daily lives (conserving water, planting tress) which will eventually make a big difference to the environment.

“Aaj Careful Toh Kal Colourful” – the title of the film said it all. Beauty brands like Oriflame took a more participative route asking its customers to contribute to its #GoodForEarth campaign. Insurance company ICICI Lombard used its social media network to send an interesting message for the post lockdown life: “As we return to our old activities, let’s remember to conserve the environment to keep enjoying the beauties of nature.”

Other firms like the Mahindra Group used the opportunity to highlight its efforts around environment protection. “This #WorldEnvironmentDay, let’s #RiseForGood for nature by taking a #natuREsolution. At Mahindra, we’ll continue in our commitment to achieve Carbon Neutrality by 2040."

Meanwhile, oil, gas and metals major Vedanta chose to present its report card on environment preservation saying its excellence on this front is reflected by its firm Hindustan Zinc becoming a water positive company with the numero uno rank in sustainability in Asia Pacific, as ranked by the Dow Jones Sustainability Index. Sunil Duggal, Group CEO, Vedanta Group commented, “We have a long-term approach to water management that aims to improve our performance, recognise the significance of water and contribute to sustainable water management.”


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