With the planet we live on being ‘awfully close to going through a change that cannot be undone’, there is an urgent need to take measures that can actually have an effect, says G. Soundararajan, vice-chairman of CRI Pumps. Ergo, the Coimbatore, Tamil Nadu headquartered company ‘carefully’ manufactures efficient products to reduce carbon footprint and runs a number of other clean initiatives. Offering the broadest range of BEE (Bureau of Energy Efficiency) 5-star-rated pumps, CRI has been winning the Government of India’s National Energy Conservation Award in the pumps category, annually for the past five years. It has installed over 1.6 million pumps across the country, resulting in a cumulative saving of over 13.5 billion units of electricity and more than 1.6 billion tonnes of carbon emission. It also works to inculcate the use of renewable energy in agriculture, designing and manufacturing a wide range of solar products to reduce the use of non-renewable energy. Over 20 million pump sets are used in agriculture in India, consuming 173.2 billion units of electricity annually, and half a million new ones are added every year. Solar pumps are used not only in agriculture but also for industry, commercial buildings and homes.