B usinesses that are complex, driven by collaboration or powered by innovation need a strong bedrock of communications. Communications play a fundamental role in educating, informing, mobilising and connecting. This is especially the case in the climate and cleantech ecosystem, where organisations often address challenges that overlap with multiple sectors, industries and stakeholders, and work across business models.
Despite this clear need, many innovative and impactful climate businesses do not understand the criticality, or have the capabilities to create and execute on a robust communications strategy.
In comes ON PURPOSE, a creative communications consultancy focused solely on driving social change in India. Founded in 2017 by Girish Balachandran, ON PURPOSE considers communications as critical a part of the business tool-kit as the finance or marketing functions. It aims to facilitate a number of key business functions like opening doors, generating leads, cutting acquisition costs, aligning with partners, recruiting new talent, displaying expertise, building consumer trust, connecting with funders, and ultimately creating a market.
“India is drowning in a sea of undifferentiated start-ups. What India needs and what clients are willing to buy is - differentiated expertise. Not personality, not price, but expertise that allows them to do things differently, achieve a different level of scale and improves the lives of people around us,” says Girish Balachandran, the company's founder.
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Brainstorming on a new idea
