By Business India Editorial

Bisleri International Pvt Ltd. has strengthened its sustainability strategy by launching ‘Bisleri Greener Promise’ to focus on creating a greener future by reinforcing and implementing programmes in recycling, water conservation and sustainability. 

Bisleri International has become one of the first consumer goods companies to be plastic-neutral and water positive. It emphasises its promise to the sustainable development of the country by announcing bold initiatives under plastic recycling and water conservation. 

Angelo George, CEO, Bisleri International Pvt Ltd, said: “At Bisleri International, we develop solutions that fuel business growth and, at the same time, address environmental challenges. We are in constant pursuit of creating a positive impact, and continue to integrate our business strategy with sustainability goals.” 

The company has outlined its vision to connect with 20 major cities to collect and recycle 12,500 tonnes of plastic by 2025 through its Bottles for Change initiative. Additionally, it has also announced restoration or building of 350 dams in Maharashtra and Gujarat to provide water security and enhance crop production. Under the initiative, Project Nayi Umeed, more than 35,000 million litres of water will be harvested, and it will help irrigate more than 23,000 acres of land. The company aims to reduce its carbon footprint by 10 percent and lower the use of virgin plastic by over 7 per cent.

As part of its commitment to protect the environment and mitigate the effects of irresponsible disposal of used plastic, Bisleri International's Bottle For Change initiative works towards bringing behavioural change and raising awareness about the importance of post-consumer plastic. 

Through the programme, Bisleri International has brought a behavioural change amongst 600,000 citizens by organising sensitisation workshops and collection drives. These workshops and drives were conducted at over 3500 housing societies, 680 educational institutions, 790 corporates, and 600 hotels & restaurants across seven cities. The efforts have resulted in collecting and recycling over 4,000MT of used plastic. 

For Project Nayi Umeed, Bisleri International focuses on building or restoring check dams, rainwater harvesting and empowering communities. It provides access to clean water, sanitation, and hygiene, benefiting farmers and their families. Through the programme, it has built or restored over 200 check dams in Gujarat and Maharashtra. 

These check dams have helped harvest approximately 22 billion litres of water, covering more than 124 villages and benefiting almost 40,000 family members of farmers. Over 13,000 acres of land have been irrigated through the project, turning barren lands into fertile farms. Also, for every litre of water drawn, eight litres of water is replenished from the ground.