India’s family entertainment sector is at an inflection point, and Embed, the world’s FEC (family entertainment centre) tech partner of choice for the amusement, entertainment, and leisure industries, is seizing the moment as it aims to transform the Indian amusement industry with its cutting-edge cashless and data-driven solutions.
“Our solutions are designed to help operators build sustainable and profitable entertainment hubs. India is a booming market, and we’re excited to be a part of its growth story,” says Renee Welsh, CEO of Embed.
With India projected to become the third-largest economy by 2030, the country’s growing appetite for immersive entertainment presents a lucrative opportunity. The Indian amusement park industry alone, valued at $6.3 billion in 2024, is expected to reach $11.4 billion by 2030, growing at an impressive CAGR of 9.9 per cent.
Embed is the worldwide leader in cashless business management systems and solutions for the amusement, entertainment, and leisure industries. Designed to deliver a superior guest experience, the platform is a fully integrated cashless solution that enables business owners to maximise revenue and operational efficiency while reducing costs. The shift towards digital payments is redefining how consumers engage with entertainment venues, and India is at the forefront of this transformation. Cashless transactions are no longer a luxury; they are an expectation.
In fact, Embed is the only FEC business solutions provider to partner with Google and Apple to gain compliance for the Embed system to place the virtual game card in the mobile wallet. This breakthrough makes Embed the only non-banking finance, payment, or loyalty card business and brand card that sits in the mobile wallet – no app download required.
“Embed aims to empower FEC operators in India with integrated, cutting-edge solutions that enhance customer engagement, increase operational efficiency, and boost profitability. India’s FEC sector is evolving rapidly, with an increasing demand for seamless digital experiences. Our solutions, including the award-winning Mobile Wallet, STATS business intelligence dashboard, and smartTOUCH+ card readers, allow businesses to deliver frictionless, cashless interactions. We are not just providing technology; we are helping FECs future-proof their operations, maximise revenue, and create unforgettable guest experiences that set them apart in a competitive market,” adds Welsh.
Tailored solutions
The fifth-largest economy in the world, India is expected to grow exponentially to become the third-largest economy by 2030. “We are proud to kickstart the year by establishing our presence in India! This vibrant and dynamic market is not uncharted territory for us, having supported our customer Dave & Buster’s market launch with their first venue last December in Bangalore, India. So, we are confident in the market’s booming family entertainment scene and excited about the role we’re going to play in its transformational growth. We look forward to seeing how we can tailor-fit our solutions for existing customers and partners entering India, along with new FECs,” explains the Embed CEO.
Similarly, Timezone, part of The Entertainment & Education Group (TEEG) and another long-standing Embed partner, launched its first centre in Tripura in January 2025. With a mix of virtual reality (VR) attractions and bowling, the expansion underscores the growing demand for digitally enabled, world-class FEC experiences.
India is one of the fastest-growing entertainment markets, with a burgeoning middle class and an increasing appetite for high-quality leisure experiences. Embed sees significant opportunities in Tier 1 and Tier 2 cities, where demand for modern entertainment experiences is rapidly growing. The integration of AI-driven insights, personalised guest experiences, and cashless solutions will play a pivotal role in shaping the future of the industry. Embed’s focus is to help operators scale seamlessly, optimise operations, and stay ahead of evolving consumer expectations. As the market matures, it anticipates a shift towards experience-driven entertainment, where immersive gaming, VR attractions, and digital-first engagement will define success.
“Embed is here to ensure that Indian FECs are at the forefront of this evolution. We see our entry into India as a calculated move to support industry frontrunners while also engaging with emerging local operators,” says Welsh.
We see our entry into India as a calculated move to support industry frontrunners while also engaging with emerging local operators
With its innovative tech stack and strong partnerships, Embed is well-positioned to shape the future of entertainment in India – one seamless, cashless transaction at a time. With over 1,000 customers and more than 3,000 installations around the world, Embed is equipped and ready to empower Family Entertainment (FEC) businesses with direct sales, services, and support anytime, anywhere.
With Embed’s platform, businesses – whether single or multi-location – gain real-time visibility and control across their entire operation: from guest party planning and bookings via mobile to integrated point-of-sale systems, including bundles and upsell packages, a full range of game management features, real-time prize inventory, game card kiosks, and more – all seamlessly integrated and accessible via mobile.