Herbalife India, a premier health & wellness company, has announced the launch of Vritilife Outer Nutrition Range, unveiling its entry into the Indian luxury skin-care market. The newly launched skin-care range includes a facial cleanser, facial toner, facial serum and moisturiser.
Developed at Herbalife’s dedicated Centre of Excellence in Bengaluru, the Vritilife outer nutrition range has undergone rigorous clinical research. This ensures safety, efficacy and traceability from raw material to finished product. The range combines authentic botanicals and ayurvedic-based formulations with natural oils containing higher actives, catering to the demands of modern lifestyles. With this launch, Vritilife becomes an important part of Herbalife’s product portfolio.
Herbalife India, a subsidiary of NYSE-listed, $5 billion Herbalife Ltd, has shown consistent growth since 2009. Initially focussed on weight management, the company has diversified its product portfolio with 48 products including fitness & performance, daily nutrition and overall health. In Q1 2024, which ended on 31 March, Herbalife’s net sales in India had reached $203.5 million, a 13.9 per cent increase over the corresponding period in 2023. Net sales in India were $796.6 million for the year ended 31 December 2023. During the period, net sales increased $119.5 million or 17.6 per cent over the corresponding period in 2022. For Herbalife, India is the number one market globally among the 95 countries in which the company operates.
Strategic expansion
“Herbalife stands at the cusp of its next phase of growth in India, ready to launch the Vritilife outer nutrition range,” says Ajay Khanna, managing director, Herbalife India. “This strategic expansion not only diversifies our product portfolio but also demonstrates our commitment to delivering high-quality skin-care solutions. As a responsible health and wellness company, we are confident that our skin-care range effectively addresses the outer nutrition needs of the Indian population. These products embody our philosophy of integrating ancient Indian beauty practices with advanced, science-backed formulations.”
“Vritlife was incepted in 2020 to offer science-backed products with a focus on authenticity and efficacy,” adds Khanna. “The Vritilife vision is to create a range of unique contemporary products developed by adopting the ancient wisdom of ayurveda strengthened by modern scientific approaches and delivered in a luxurious format. Vritilife has introduced products focussed on brain health, immune health, digestive health and skin-care. We see huge potential in the Indian skin care market. This entry into the new segment is expected to boost out top line by at least 5 per cent in the next 2-3 years”.
The Indian beauty industry is evolving at a rapid rate, with ayurveda experiencing a significant growth. A recent study by Verified Market Research (VMR) indicates that the ayurveda beauty market is flourishing, currently valued at $8-9 billion.
Additionally, ayurveda’s share in the current $646 billion global beauty & personal care market will reach $21.1 billion by 2028. Recognising this shift in consumer preference towards natural solutions, Vritilife outer nutrition range has capitalised on the growing demand by offering a luxurious and effective range that leverages the power of ancient herbs for contemporary skincare needs.
“At Herbalife, we support local communities, respect local sentiments and culture in all our initiatives,” Khanna explains. “The Vritilife Outer Nutrition range is ‘Made in India’ and scientifically formulated and clinically evaluated for various skin types. We understand and celebrate the diverse beauty traditions of this nation and our products reflect that respect.”
Globally, Herbalife is a premier health & wellness company that has been changing people’s lives with great nutrition products and creating business opportunity for its independent distributors since 1980. The company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors, who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle in order to live their best life.
The company’s global net sales stood at $5,062.4 million for the year ended 31 December 2023. Asia-Pacific continues to be the company’s strongest region, with $1,713.9 million in net sales and is predominantly led by India as a region driving that growth.
This direct selling nutrition firm has been sponsoring more than 150 worldclass athletes, teams and events around the globe. Herbalife has pledged to achieve 50 million positive impacts by 2030, its 50th anniversary.