The Noida-based real estate developer, Great Value Realty (GVR), has unveiled its new project, Ekanam, spread across a four-acre land parcel near the Noida–Greater Noida Expressway. The development will offer 280 ultra-luxury apartments across three 46-storey towers. With a R600-crore ultra-luxury residential project located in Sector 107, Noida, Ekanam is designed by global firm Benoy. The project features three 46-storey towers built around a central lake, with cascading green terraces, sky gardens, and an infinity pool on the 40th floor – the highest in Noida.
Ekanam’s expansive 3 and 4 BHK residences range from 3,525 to 5,525 sq ft, with prices starting from Rs7 crore and going up to Rs12 crore. Each home has been thoughtfully designed to balance natural light, ventilation, and spatial fluidity, while offering customisation options for discerning residents. The 100,000 sq ft club serves as the social and wellness hub of the community. Drawing inspiration from the soothing qualities of water, wood, and organic textures, the club unfolds as a series of serene spaces: an indoor pool and spa, salon, sports café, cigar lounge, business centre, gym and yoga studios, art and music rooms, and a theatre.
“The launch of Ekanam marks a defining moment for all of us at GVR. It embodies our vision to create living spaces that go beyond luxury, where architecture and nature exist in perfect balance. Ekanam is our tribute to the idea of mindful living, where every element is thoughtfully crafted to inspire calm, connection, and comfort. As Noida’s skyline evolves, we take pride in contributing a landmark that not only elevates modern living but also reaffirms our belief that true luxury lies in harmonising design and nature with life itself,” says Payas Agarwal, Director, GVR. “Given the strong pre-launch response, we expect to sustain healthy sales momentum through 2026-27, with handovers targeted for FY30.”
A global gateway
Noida is witnessing a rapid and remarkable transformation as it emerges as one of India’s most sought-after ultra-luxury destinations. This growth is driven by the perfect blend of futuristic infrastructure, excellent connectivity, and a thoughtfully curated lifestyle ecosystem. Landmark developments such as the Delhi-Mumbai Expressway, the upcoming Jewar International Airport, and an expanding metro network have positioned Noida as a global gateway, attracting high-net-worth individuals and multinational corporations aiming to strengthen their presence in the National Capital Region (NCR). Noida’s real estate market is redefining modern opulence with offerings such as private art galleries within residential complexes, partnerships with Michelin-star chefs, and even helipad access. Along with this elevated lifestyle, investors are also benefiting from capital appreciation that consistently outperforms many established markets. With its unmatched value proposition gaining global recognition, Noida is on track to emerge as home to some of India’s most prestigious and aspirational future addresses.
Aligned with the company’s commitment to sustainable growth, Ekanam is designed for IGBC Green Building certification, incorporating water conservation systems, vertical greenery, and natural ventilation across its structures. “Since 2009, we have delivered transformative projects such as Sharanam, Anandam, Casa Uday, Sanctuary 105, Eternia, and High Life, blending thoughtful design with enduring value. GVR also leads in commercial infrastructure, with marquee assets like Great Value Mall, Complex Madangir, and state-of-the-art logistics parks in Greater Noida and Sohna. Apart from our real estate business, we have been doing a lot of work for society in the areas of education and health in tribal areas,” explains Manoj Agarwal, CMD, GVR.
“Our vision and ambition are to offer the best design and quality residences with all safety measures for home buyers. We see a lot of potential in the real estate market in India. We want to grow in two segments: one is ultra-luxury, and the other is affordable housing, and we want our presence in these two areas. India’s growth story is intact, including the real estate sector, with infrastructure facilities available across the country,” says a confident Agarwal.
Going forward, the luxury segment is expected to continue its growth trajectory, making Noida a future economic and luxury hub. The city is positioning itself among India’s luxury real estate destinations. Buyers are looking for better-quality homes, larger spaces, and more amenities. There are a number of luxury home projects from developers like M3M, Godrej, and Max Estates. Many projects are located along the Noida Expressway with ultra-luxury amenities. GVR is now joining other players to claim its market share.