India has emerged as one of the most strategic markets for BenQ, the global display technology company, evolving far beyond a high-growth geography into an innovation hub that shapes products, creates new categories, and influences the company’s worldwide business strategy. As digital transformation accelerates across education, enterprises and consumer segments, the Taiwan-headquartered company, which entered India in 2001, is deepening its commitment to the Indian market with differentiated products, experiential retail and ambitious expansion plans.
The company’s confidence in India is reflected in its growth aspirations. Having recorded revenues of about Rs695 crore in 2025, BenQ India is targeting Rs1,000 crore in 2027, with an ambitious roadmap to scale the business to about Rs2,000 crore by 2030. These milestones are underpinned by sustained demand for premium display solutions, a rapidly expanding digital economy and the country’s increasing appetite for technology-led productivity and entertainment.
“Today, India is not just a sales destination for BenQ,” affirms Rajeev Singh, MD, BenQ India & South Asia. “It has become one of the company’s most important strategic markets globally. Consumer insights generated in India are helping shape new product categories that are subsequently introduced in international markets. This reflects the growing maturity of Indian consumers, whose evolving preferences are increasingly influencing global product development. Over the past few years, BenQ India has emerged as the company’s best-performing international subsidiary, reinforcing the country’s importance within the global BenQ ecosystem.”
The Indian display market itself has undergone a significant transformation. Consumers today are increasingly value-conscious rather than merely price-conscious, seeking products that deliver superior performance, productivity and user experience. This shift has enabled premium technology brands such as BenQ to strengthen their market presence across specialised segments.
Today, India is not just a sales destination for BenQ. It has become one of the company’s most important strategic markets globally
BenQ today commands nearly 15 per cent market share in premium and specialised monitor categories, making it the second-largest player in this segment after Samsung. More importantly, the company has differentiated itself by focusing on purpose-built monitors tailored to specific user communities, rather than treating displays as generic hardware. Whether catering to designers, content creators, gamers, programmers, Mac users, or professionals working from home, BenQ has developed solutions that address distinct usage requirements through specialised technologies and software.
Growth trajectory
The company’s diversified customer mix has further strengthened its growth trajectory. Education continues to be BenQ India’s largest business segment, accounting for nearly 40 per cent of revenues, reflecting the rapid adoption of digital classrooms and interactive learning solutions across schools and higher educational institutions. The consumer business contributes about 50 per cent, driven by increasing demand for premium monitors for work, entertainment and gaming, while corporate customers account for the remaining 10 per cent.
A notable trend driving BenQ’s expansion has been the emergence of Tier II and III cities as major demand centres. These markets now contribute nearly half of the company’s business, underlining the rapid spread of digital adoption beyond India’s metropolitan centres. Rising disposable incomes, improving internet connectivity and growing awareness of specialised technology products are creating new opportunities for premium brands across the country.
Recognising that premium products require matching buying experiences, BenQ has taken a pioneering step by opening India’s first exclusive monitor experiential store at Mumbai’s iconic Lamington Road. More than a conventional retail outlet, the experiential centre represents a new approach to technology retail, allowing customers to interact with, compare and evaluate monitors designed for different professional and personal use cases. The Mumbai experience centre also marks the beginning of BenQ’s broader experiential retail strategy in India. The Lamington Road store is expected to serve as a template for similar experiential formats across key Indian markets.
“India’s importance for BenQ to extend well beyond commercial success,” contends Singh. “It represents a market where innovation, consumer understanding and business execution converge to create global impact. By combining locally developed insights with world-class display technologies, the company is not only strengthening its leadership in premium monitor categories but also contributing to the evolution of BenQ’s global product portfolio.”