India’s retail investing journey over the last decade has been defined by scale and speed. Digital brokerages have dismantled entry barriers; mobile trading has become ubiquitous and millions of first-time investors have entered the capital markets. Most importantly, the participation has widened rapidly across age groups and geographies, transforming equity markets into a truly mass phenomenon. Yet, a structural imbalance lies beneath this surge.
While access to markets has grown exponentially, access to regulated, high-quality investment advice has not kept pace at the same rate. As a result, investors often find themselves surrounded by information but starved of structured insight. Regulated advisors operate within well-defined SEBI frameworks, but their services remain fragmented and disconnected from the platforms where investment decisions are actually executed. Their advice is frequently delivered through informal or manual channels, creating friction, compliance challenges, and a gap between analysis and action. It is this gap that AlphaMarket has set out to bridge.
“AlphaMarket positions itself not as a trading platform or a content publisher, but as an advisory infrastructure layer for India’s capital markets,” affirms Monjit Gogoi, founder of the organisation. “The platform functions as a multi-asset marketplace for SEBI-registered research analysts and investment advisors, integrating their advisory offerings directly into broker ecosystems through a compliance-first technology stack. The objective is to embed professional advice into the investor journey in a way that is seamless, accountable and scalable.”
Historically, regulated advisors in India have operated on the margins of the trading ecosystem. Despite deep expertise and compliance discipline, many relied on manual distribution of research, fragmented client onboarding, and inconsistent performance tracking. Advisory services often existed outside broker platforms, limiting reach and weakening engagement.
AlphaMarket’s core intervention has been to reposition advisors from peripheral contributors to central ecosystem participants. “The next phase of India’s retail investing story will be shaped by understanding, rather than access alone,” explains Amit Achhpal, co-founder & chief business officer, AlphaMarket. “Drawing on our experience across institutional finance and capital market ecosystems, we have focused on building a platform that enables advisory-led participation at scale. Today, AlphaMarket has validated a B2B model that allows brokers to integrate advisory without increasing operational or regulatory burden, while enabling advisors to reach investors where decisions are made.”
Elevating investor experience
“What differentiates AlphaMarket from every other platform is how it elevates the investor experience inside the broker ecosystem,” adds Jeet Bhayani, research analyst, Foxers Financials. “Clients can transition from reading a strategy to executing it with zero friction, which has significantly improved engagement with my research.”
This execution proximity creates a self-reinforcing loop, Bhayani points out. “Because the platform keeps investors active and informed, brokers see higher transaction frequencies, and therefore, analysts like me see stronger strategy adoption. It’s a win-win loop that did not exist earlier. For years, regulated research analysts operated on the sidelines of India’s trading ecosystem. AlphaMarket has finally placed us at the centre of it, where our work creates value for everyone involved.”
The advisory content flowing through AlphaMarket reflects this shift in positioning. Advisors publish structured market outlooks, technical strategies and research notes that translate market complexity into defined decision frameworks. Rather than broad opinions, these insights articulate directional bias, risk parameters and time horizons with clarity. Performance tracking, disclosures and compliance processes are embedded into the delivery itself, reinforcing accountability for both advisors and investors.
For newer advisors, this structure has been transformative. Anupam Bajpai, a SEBI-registered research analyst, recalls the challenges of entering the advisory space independently. “Starting out as a new SEBI-registered research analyst isn’t easy,” says Bajpai. “Clients expect detailed reports, proper agreements, performance history and consistent delivery, etc, and they are right to expect all of it. At first, I thought I would have to build every system on my own, until I came across AlphaMarket.”
For Bajpai, the platform became a foundation, rather than a distribution channel. “For me, it became the perfect launchpad. I could publish strategies with complete transparency, onboard clients effortlessly through integrated eKYC and e-signing and deliver my research in real time via WhatsApp, e-mail and the app. The platform tracks my strategy performance, ensures compliance, and even helps new investors discover my work through broker integrations.”
Bajpai believes the platform allows advisors to focus on what truly matters. “It not only helped me begin but also made me look professional from day one,” he adds. “If you are entering this space, here’s my advice: don’t waste time building everything from scratch. Use a platform that lets you focus on what truly matters, and that’s your edge.”
Compliance-first architecture
AlphaMarket’s compliance-first architecture has also made it a compelling proposition for brokerages seeking to expand advisory offerings responsibly. Upstox, one of India’s leading digital brokers, integrated AlphaMarket to strengthen its regulated advisory proposition.
“AlphaMarket has been an exceptional partner in enabling us to expand our value proposition through SEBI-registered investment advisory,” says Nishant Kumar, senior director, Upstox. “Its plug-and-play integration allowed us to go live quickly and seamlessly, without disrupting our existing workflows or customer journeys.” Kumar notes that the decision was driven by both structural and strategic considerations. “We chose AlphaMarket for its robust marketplace of RIAs and RAs, its strong compliance-first approach and the depth of its SaaS layer that empowers advisors to publish, manage and track advisory efficiently. Early traction has already validated this partnership, with meaningful customer engagement and increased trading activity.”
From the brokerage perspective, AlphaMarket functions as a way to deliver higher-quality investor engagement without building in-house research infrastructure. For advisors, it offers reach and scalability. “The biggest impact AlphaMarket has had on my practice is the shift from manual distribution to scalable, technology-led delivery,” asserts Ravi Bhatt, research analyst, Cap Savaj, highlighting how the platform has changed the economics of advisory delivery. “Brokers integrating AlphaMarket gain cost efficiency by reducing in-house research overheads, while advisors like me gain exposure to a much wider audience of active traders,” adds Bhatt, emphasising the collaborative nature of the platform. “The synergy has led to a clear rise in strategy execution and recurring engagement. What stands out is the level of support and collaboration. The AlphaMarket team treats advisors as long-term partners, not vendors. They constantly refine the platform based on real market needs, which has helped elevate both my revenue and the overall investor experience.”
Established research firms have echoed similar views. Deepak Pal of Investogainer Research credits AlphaMarket’s infrastructure with improving both reach and reliability. “Thanks to AlphaMarket’s advanced technology infrastructure, strong nationwide network and highly responsive support mechanisms, Investogainer Research has been able to enhance its service capabilities and strengthen its position within the financial research ecosystem.”
Pal adds that the platform has improved how research reaches serious investors. “Your platform has enabled our research insights, model portfolios, and strategic recommendations to reach serious investors with greater accuracy, speed and transparency. This improved accessibility has not only increased our operational efficiency but has also helped us deliver more value-driven solutions to our clients.”
Beyond technology and distribution, AlphaMarket has invested heavily in shaping trust and regulatory awareness. Gogoi has focused on building a purpose-driven narrative around regulated advice, investor protection and financial literacy. Drawing on his background in brand strategy and consumer insight, he has led initiatives that position advisors as central to responsible wealth creation and long-term market maturity.
“AlphaMarket has championed large-scale narratives around regulated advice, expanded financial education into multiple Indian languages and forged partnerships across brokers, advisors and fintech networks,” contends Gogoi. “The emphasis has consistently been on transparency, compliance and clarity rather than speculative promise.”
As India’s capital markets evolve, advisory is emerging as a critical pillar of sustainable participation. Investors are seeking frameworks to navigate volatility, brokers are looking to deepen engagement responsibly, and advisors require infrastructure that allows them to scale without compromising regulatory discipline. AlphaMarket’s proposition sits at the intersection of these needs.
The platform’s long-term ambition is not to replace existing market participants, but to connect them more effectively. By embedding regulated advice directly into the investing journey, AlphaMarket is attempting to institutionalise trust as a core market function. In a landscape often driven by speed and noise, its approach is deliberate and structural, reflecting a belief that the future of retail investing will be built on understanding rather than impulse.
“Our long-term vision for AlphaMarket is to become the intelligence layer for multi-asset investing in India, spanning across equities, derivatives, commodities and global markets,” Gogoi says. “As advisory scales, AI will play a critical role in enhancing consistency, risk articulation and personalisation, without replacing human judgment. We are using AI to help advisors structure insights, track outcomes and help investors understand why a decision exists, not just what to trade.”
AlphaMarket’s ambitions extend beyond solving today’s advisory gaps to shaping the future architecture of investing in India. As markets become more complex and participation deepens across asset classes, the need for structured intelligence, accountability and explainability will only intensify. The company sees technology not as a substitute for professional judgment but as an enabler of scale, consistency, and clarity in decision-making.