Bengaluru’s residential real estate market has been on a remarkable trajectory. Over the past 5 years, it has nearly doubled in both size and pricing, driven by steady job creation and office leasing, the rise of GCCs, rising disposable incomes, and a shift in buyer preference towards larger, premium homes. Families are no longer looking for apartments alone – they are seeking integrated communities that deliver a complete way of life. The city is one of India’s most dynamic housing markets for modern living.
Ask anyone in Bengaluru about modern living, and Assetz Marq is likely to come up – a township that shows how scale, design, and convenience can be woven into a single mixed-use masterplan. Spread across 22 acres in Whitefield, a prominent IT corridor, Marq is designed for everyday life in all its variety: a neighbourhood hub of cafés, restaurants, and cultural evenings adds vibrancy, while just a short walk inside the project, children move from classrooms to the tennis court or the swimming pools, blending learning and leisure within the same community fabric. At its centre lies a six-acre park, with nearly a third of the township devoted to green space – a proportion that surpasses benchmarks in cities like Tokyo and Amsterdam. Rising around it are towers of more than 25 floors, with thousands of homes and amenities on par with resorts and sports arenas.
Building an institution
Founded in 2006, Assetz has spent nearly two decades reshaping how real estate is built, financed, and experienced in India’s tech capital. “Our vision was to build a professionally run, institutional-style residential platform: one that is distinct by design and we are proud of the way we function today,” says Akshay Dewani, Executive Director & CEO of Assetz.
With a residential portfolio that today spans around 45 million sq ft across 25,000 units and 600 acres, the company has delivered 20 residential and commercial projects covering 15 million sq ft, with a RERA-compliant track record. Yet, what makes the Assetz story compelling is not just its growth metrics but the institutional culture it has built in a market long dominated by promoter-driven models. “What sets us apart is not only the scale and pace at which we have grown, but the fact that we have built a sustainable, design-led ecosystem that delivers projects with discipline and strong financial viability,” says Sunil Pareek, Executive Director & CIO of Assetz.
Unlike many Indian developers, Assetz is not driven by a promoter family. It is steered by a professional management team led by Dewani and Pareek, who are also shareholders, and Singapore’s AGP Partners – a global investment and development platform – as a key institutional backer. This unique structure brings with it a governance-first ethos, transparency, and long-term vision into the business, qualities that institutional investors demand but few developers deliver. Each project is run through carefully structured SPVs, ensuring clarity for customers, landowners and investors alike.
With over Rs1,000 crore raised and 80 per cent of it already exited, investors such as JP Morgan, Apollo, Aditya Birla Capital, Motilal Oswal Alternates, and HDFC Ltd (now HDFC Bank) have trusted Assetz. The ability to bring in – and exit – global financial institutions showcases the credibility of its platform. Financially speaking, the company has, in the last 4 years, grown at a CAGR of 35 per cent to pre-sales of Rs2,200 crore in 2025, with margins of 25 to 30 per cent.
In real estate, land remains the clearest indicator of scale. Over the last 3 years alone, Assetz has tied up more than 300 acres in Bengaluru’s growth corridors, and what stands out is the approach. Debt has been low, at around R350 crore, with growth largely driven through an asset-light model. More than 60 per cent of projects are structured through joint development agreements (JDAs), with the balance selectively acquired.
“Our reputation for fair and transparent deal-making has brought us quality lands and landowners, and some are repeat partnerships,” adds Pareek. The model reflects a balance of scale and prudence, expanding presence while keeping the balance sheet resilient.
In a market where conversations often circle around carpet areas and square footage, Assetz is quietly shifting the lens. The company is not content with simply building homes: it is designing experiences. Its guiding philosophy, ‘Distinct by Design’, means projects are conceived not as floor plans on paper, but as living frameworks shaped around human behaviour and lifestyle patterns.
Every development begins with a deep dive into customer insights. This involves observing how families live, work, and interact. These findings influence everything: from unit layouts that anticipate multiple generations under one roof, to community amenities that encourage connection and balance.
The details, often invisible to the casual eye, define the Assetz approach. Larger decks that blur the line between indoors and outdoors, thoughtfully placed false ceilings that hide the mechanics of comfort, beadings and wooden-finished windows that add warmth, and flooring that feels as good underfoot as it looks. Beyond the home, clubhouses designed as true community centres, sports facilities that scale to actual load factors, and façades engineered for longevity all speak to a design process where function and aesthetics meet in equal measure.
“Design is a key differentiator for us,” observes Pareek. “Our homes are aspirational yet fairly priced, and that combination has made them resilient across cycles. Buyers do not just purchase square feet; they buy the promise of a lifestyle that adapts with them, today and tomorrow.”
By embedding thoughtfulness into both micro-decisions and the larger canvas, Assetz has carved out a reputation as a developer that treats design as strategy.
Carbon healing homes
For Assetz, sustainability is not a checkbox but a philosophy that shapes every development. The intent is to create neighbourhoods that are not only environmentally responsible but also healthier and more comfortable to live in.
Design is a key differentiator for us. Our homes are aspirational yet fairly priced, and that combination has made them resilient across cycles
This begins with water: homes are planned to harvest rainwater, recycle grey and black water, and use efficient fixtures that reduce consumption. Deeper recharge pits and increased storage ensure that rainfall is channelled back into the ground, strengthening the water table for the long term. Waste is treated with equal care.
Energy design also plays a role. Buildings are aligned through sun-path analysis to maximise natural light, reducing dependence on artificial sources. Large windows, timer-controlled LEDs in common areas, and renewable energy from solar and biogas plants combine to lower the footprint while making everyday living more efficient.
Above all, higher green cover creates a climate capsule within these communities, ensuring cooler temperatures inside the project compared to the surrounding city: a tangible reminder that sustainability here is about lived comfort as much as environmental responsibility.
In Sarjapur, Assetz 63° East has become a reference point for sustainable community living in Bengaluru. Recognised as Sustainable Project of the Year by GRI India, it brings together expansive open spaces, water and energy efficiency, and integrated waste management – features that resonate with the city’s growing demand for environmentally responsible housing.
Assetz 66’s Shibui reflects the premiumisation of Bengaluru’s residential market. Awarded Luxury Project of the Year by Real Estate’s Business Excellence Awards, the project is distinguished by exclusivity, high-spec finishes, and refined detailing, catering to a discerning buyer base seeking design-led luxury.
These projects illustrate the breadth of Assetz’s capabilities, further reinforced by industry recognition. At the ET Real Estate Conclave & Awards, Assetz received a Special Jury Mention – Developer of the Year (South), and Earth & Essence was awarded Plotted Development of the Year (South). The company was also named Developer of the Year – Luxury at the Global Real Estate Brand Awards and won Excellence in Architectural Design at the Times Business Awards.
The team consists of nearly 400 professionals with an average age of just 35, blending the energy of youth with the steady perspective of experience. This balance creates a culture that is agile, ambitious, and deeply committed to pushing boundaries in design and delivery. The company has also made a commitment to diversity and inclusion, with women representing almost a quarter of the workforce. Together, this forms an ecosystem of delivery. From the earliest concept sketch to the final handover, every discipline is seamlessly connected, ensuring speed without compromise and creativity without chaos.
So far, Assetz has remained laser-focused on Bengaluru. And for good reason. Over the last 5 years, the city’s housing market has almost doubled in both size and pricing. Demand has shifted sharply upward towards larger, premium homes in the Rs1.5-3 crore band, which now accounts for 60 per cent of sales. Covid accelerated the premiumisation trend, as buyers sought larger, design-led homes with better amenities. Meanwhile, job creation of about 1.5-2 lakh new jobs annually, further fuelled by GCC and start-up dominance and rising incomes, continues to drive demand. “Bengaluru will remain our core market. It’s deep, resilient and expanding,” emphasises Dewani.