Reise Moto, a division of the Mahansaria Group, entered the Indian market with their premium two-wheeler tyre brand ‘reise’ in 2022. Developed and designed to bring international quality tyres to Indian riders, these tyres are sold in India and other South Asian markets. Reise Moto tyres are a product of a joint venture between Mahansaria Group and the European brand Mitas, renowned worldwide for producing performance two-wheeler tyres. Within a short span of two years, the reise tyre brand became well known in the riding community in India.
It supported Ashish Raorane, Indian cross-country rally racer, as its official Brand Athlete for his journey to Dakar 2024. The decision to sign the Dakar participant is in line with its image as a brand for the passionate riding community. To further enhance the brand image, the company’s team participated in the Indian Supercross Racing League and put up a strong performance in the league finale held in Bengaluru earlier this year. The tyre maker’s off-road training school, Reise TrailR Academy, helps off-road enthusiasts experience the best riding opportunities. Multiple brand activities have also helped the company promote its products.
Marking a significant step towards phase two of its expansion strategy, Reise Moto inaugurated its first exclusive brand store in Mumbai. This new retail space signifies the tyre maker’s commitment to providing motorcycle enthusiasts across India with a convenient and immersive way to access a comprehensive range of premium riding gear and accessories, offering Indian and international brands. The store showcases over 1,000 SKUs across various categories, including Reise’s premium range of riding jackets, gloves, pants, boots, helmets, protectors, jerseys, racing suits, denims, hard & soft luggage.
“With the inauguration of our first exclusive brand store in Mumbai, we are thrilled to mark a significant step in the second phase of our expansion strategy,” said Yogesh Mahansaria, Founder & Managing Director, Reise Moto. “Our new retail space is designed to provide motorcycle enthusiasts with an unparalleled shopping experience, offering a comprehensive range of riding gear, accessories, and premium tyres. We are committed to building a vibrant community hub where riders can come together to celebrate their passion for motorcycling. This store embodies our dedication to quality, innovation, and the joy of riding, and we look forward to expanding our footprint across India to bring these exceptional products closer to our customers.” As part of the omni-channel distribution strategy, the company’s products are available in over 25 dealer partner stores across 10+ cities. Looking ahead, they aim to expand their footprint to all major metropolitan areas and Tier 1 towns.
Talking about the brand and its journey, Mahansaria says: “We have an incredible team of dedicated people who worked so hard to introduce the brand to the market. Reise brand products, whether tyres, apparel, or the upcoming helmets, are all made to European standards and design but at a reasonable price, making them accessible to the Indian market. That is something that really drives and motivates us. Our plan is to develop products to international quality standards but at sensible Indian prices. In less than two years, we’ve received incredible love from our brand users.”
Future plans
The company plans to set up similar branding stores across the country in a phased manner based on customer demand. Today, the world is looking towards India and wants to be a part of its growth journey by offering its products and services. Reise Moto also closely collaborates with a couple of international brands to introduce them to India. Currently, India leads the two-wheeler market, and the potential for two-wheeler accessories is growing. There are several two-wheeler manufacturers and other players in India offering riding gear and accessories to customers. However, Reise offers a variety of products from both domestic and international brands to suit riders’ choices and requirements.
India is the ideal country to offer a variety of adventure activities for both domestic and international riders. Quality riding gear is required for the same, prioritising safe ride, comfort, and convenience for all riders. Reise Moto’s new brand store is perfectly positioned to provide these facilities.