At the end of this decade, the best performing B-Schools will function as live labs, where AI is integrated into every part of learning 
Guest Column

Re-imagining business administration

Classrooms are being transformed into ecosystems, where tech and human imagination meet

Jaskiran Arora & Dr. Jolly Masih

At a time when algorithms can compose essays, review markets, and forecast consumer trends quicker than any mortal, the very building blocks of business administration are undergoing a transformation. The advent of Artificial Intelligence (AI) is not a future disruption – it is the new business operating system. And for business schools, especially in India, the call is unequivocal: change quickly or get left behind.

For more than a century, management education has valued human judgment – the power to interpret data, assess risk and make decisions informed by experience and instinct. But as AI increasingly performs these analytical tasks with stunning accuracy, the B-Schools’ role needs to shift from imparting knowledge to instilling discernment. And this evolution will be reflected in changing curricular contours, pedagogical interventions and redesigned physical spaces for learning.

Diffusing curricular boundaries: The traditional divide between management and engineering is rapidly dissolving as industry steps in as a close associate in shaping the future of business education. The business leader of tomorrow will be as fluent in algorithms as in balance sheets, wearing the ‘AI hat’ not only to manage intelligent systems but also to design and refine them. In tomorrow’s boardrooms, strategy discussions will merge seamlessly with conversations on data architecture, model bias, and prompt engineering. Tech partnerships with Microsoft, IBM, Google and Amazon Web Services are already accelerating this shift, giving B-Schools access to real-world data, cloud infrastructure and research support. This deep integration of industry, academia and technology is cultivating a new kind of MBA – part technologist, part ethicist and part visionary – capable of translating the potential of artificial intelligence into sustainable business and human value.

A new pedagogical frontier: A recent survey conducted by GMAC found that close to 78 per cent of international business schools have integrated AI into their curriculum already, and 40 per cent of potential students today view AI education as a determining factor when choosing a programme. What was once an elective phenomenon has become an existentially imperative requirement.

In India, this change is underway, albeit unevenly. A recent MBA Universe Survey showed that just 7 per cent of Indian B-School faculty identify themselves as ‘expert’ users of generative AI tools. Although more than half of them characterised themselves as intermediate, many of them are still wary – worried about plagiarism, data accuracy and the ethics of using AI in education.

But change is undeniably in progress. Policy-wise, the AICTE has revealed its plan to integrate AI into all engineering, BBA, and BCA syllabi, marking a national move towards future-proofing education. Indian B-Schools, being known to be flexible, are now starting to redesign the classroom for an AI-supported generation.

Reimagining physical space: As curricula evolve, so too must the physical spaces where learning takes place. At the end of this decade, the best-performing business schools will no longer resemble today’s campuses. They will function as live labs, where AI is integrated into every part of learning. Case studies will be transformed into simulations. Group discussions will stretch into AI-aided ideation. Classrooms will be transformed into ecosystems, where tech and human imagination meet.

Ultimately, the purpose of business education remains unchanged: to prepare leaders for uncertainty

The traditional didactic classroom – rows of desks facing a lectern – is fast becoming obsolete. In its place are emerging open, flexible learning environments designed to foster collaboration, creativity and human–machine interaction. Future B-Schools will prioritise dynamic zones for group discussions, AI-enabled simulation pods and hybrid classrooms equipped for real-time video conferencing and global collaboration. Spaces once meant for passive instruction will transform into hubs for ideation, experimentation and dialogue – where students, faculty and AI systems learn with and from each other. The architecture of learning itself will become a reflection of the interdisciplinary, networked world it seeks to prepare students for.

A moment for bold leadership: For India, this transformation presents both a challenge and an opportunity. The country produces one of the world’s largest cohorts of management graduates annually. If its B-Schools can integrate AI effectively, they can position India as a global hub for responsible and inclusive business administration.

This demands bold leadership from deans and policymakers: investments in digital infrastructure, incentives for interdisciplinary research and frameworks that balance innovation with ethics. Ultimately, the purpose of business education remains unchanged: to prepare leaders for uncertainty. What has changed is the nature of that uncertainty. As algorithms grow more capable, the human edge will lie not in computation, but in conscience. The B-Schools that recognise this truth will not just survive the age of AI – they will define it.

Arora is professor & dean (education quality), BML Munjal University; Masih is Associate Professor and Assistant Dean - International Affairs School of Management, BML Munjal University